World-class elite competitive training program for Athletes and Coaches around the world
Success Cases
Challenge
When we met CompTrain their fitness app was running on a standard third party system. After cultivating an interesting number of users, their business growth was limited by the systems capabilities. CompTrain needed a tailored mobile and web app to differentiate itself from the competition, gain independence from standard solution providers and keep growing its brand.
CompTrain was experiencing lack of access to its users’ relevant data, while its user base was suffering from limited and unsatisfactory training features. This situation prevented it from solidifying its brand and forced it to make business decisions based on assumptions rather than real-time insights. In order to address these pain points, CompTrain needed to build a custom, user-friendly web and mobile app for athletes and coaches that would let the company transfer its unique training experience while solidifying and differentiating its brand.
Solution
The Kaizen software engineering team developed a customized mobile and web app to serve as a clean, intuitive and easy-to-navigate training platform for both CompTrain users and coaches. Now, users can interact with daily workouts and record their scores on a per-workout basis. New features were created like age specific training programs, daily mindset stories, daily warm ups, workout strategies, and in-app movement videos.
Coaches’ workout generation process was integrated into a new Coaching Web Portal. This web allows them to input their workouts into the system 30% faster, avoiding live streaming whiteboard explanations, and differentiating CompTrain through top coaching experience.
About this project
CompTrain is an online training program that delivers physical, mental and nutrition training for elite competitors. CompTrain has led hundreds of athletes to CrossFit games and consistently sending athletes to the games podiums year after year.
- Headquarters: Boston, MA.
- Founded: 2011
- Industry: Health, Wellness & Fitness
- Founder: Ben Bergeron
- Website: comptrain.co
30% faster
New Web Portal enhanced coaching experience
Real time insights
Access to users’ data allows educated business decision making
+50K
new users market segment demand
Milestones
August 2019
Kaizen Team visits CompTrain headquarters in Boston
Our engineers worked on site at CompTrain headquarters to outline a preliminary inception deck. The purpose of this process was to write down a shared understanding of the client’s business model and the project scope while getting stakeholders, coaches, and elite athletes on the same page.
November 2019
Initial prototype ready
The testing phase began as we gathered coaches’ feedback. We ran user experience tests to make sure the product adapted to users’ preferences and needs. We enabled CompTrain personnel to run future tests independently.
May 2020
Functional app version ready
We began to gather users' feedback to fine tune the final product. The Kaizen development team collaborates on a plan to migrate CompTrain users to the new app.
August 2020
CompTrain App officially launched
The new app became available to download on the PlayStore and AppStore. CompTrain acquired full independence by shutting down its former third party vendor.
September 2020
CompTrain acquired full independence by shutting down its former SaaS account
CompTrain customer's migration from their old third party application runs smoothly with very high conversion rates.
November 2020
The new app and web solution start to have an impact on business
A new market segment is identified to be in demand. Real time data insights allow CompTrain to make educated decisions in order to execute business strategies.
Testimonial
We've worked together through discovery, strategy, design, build, testing and launch. After launching the redesigned app we saw a reduction in churn of 30% along with a substantial increase in new users. Kaizen is highly responsive, their team culture is fantastic, and they operate as a dedicated team who sees their clients success as their own. They know when to push back and when to listen. Can't say enough great things about the team and how they conduct themselves through projects.
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