CompTrain is an online training program that offers a comprehensive approach to training for elite competitors, encompassing physical, mental, and nutrition training.
It has a proven track record of success, with many of its athletes consistently performing at the highest levels of competition, including the CrossFit games.
Headquarters
Boston, Massachusetts
Company Size
11-50 employees
Partnership
2019-2023
CHALLENGE
Overcoming Standard Software Limitations
CompTrain fitness app faced limitations with its standard third-party platform, resulting in a 30% user base loss due to complex registration processes.
Accessing crucial user data was a struggle, leaving customers dissatisfied with limited training features. CompTrain recognized the need for a stronger brand and unique value proposition but couldn’t achieve it with the standard third-party system.
SOLUTION
A Custom Health Web & Mobile App
Our team embarked on a journey to create a custom mobile and web health app, tailored for both athletes and coaches. Revamping the registration and onboarding process was a key step. We designed an intuitive, keyboard-free system that made completing the registration form a breeze, minimizing any user base loss during the migration.
Introducing exciting new features was a priority, including age-specific training programs, daily mindset stories, warm-ups, workout strategies, and in-app movement videos. These enhancements allowed users to engage with daily workouts, recording scores effortlessly.
To empower coaches, we integrated a streamlined coaching web portal, reducing workout input time by 30%. This eliminated the need for live streaming whiteboard explanations, setting CompTrain apart with a superior coaching experience.
We identified a new segment of users training from home, leading to a remarkable 50K increase in CompTrain’s user base.
Our collaboration with CompTrain spanned from 2019 to 2023, aligning with their strategic shift towards marketing. We facilitated the training of a new maintenance team, offering videos and documents for a smooth transition. Our goal: ensure a seamless handover for long-term success.
IMPACT OF OUR WORK
A new coaching web portal reduced workout input time by 30%.
Identification of a new segment of customers led to 50K of new users.
Real time analysis of information led to a 100% access to user insights.
OUR PARTNERS FEEDBACK
“We’ve worked together through discovery, strategy, design, build, testing and launch. After launching the redesigned app we reduced the churn rate by 30% along with a substantial increase in new users. Kaizen is highly responsive, their team culture is fantastic, and they operate as a dedicated team who sees their clients success as their own. They know when to push back and when to listen. Can’t say enough great things about the team and how they conduct themselves through projects.”
RJ Condon, Creative Director at CompTrain
Ready to bring your app vision to life? Do it with a trusted and experienced partner by your side.