World-class elite competitive training program for Athletes and Coaches around the world
About this project
CompTrain is an online training program that delivers physical, mental and nutrition training for elite competitors. CompTrain has led hundreds of athletes to CrossFit games and consistently sends athletes to the games podiums year after year.
- Industry: Health, Wellness & Fitness.
- Headquarters: Boston, MA.
- Founded: 2011.
- Website: comptrain.co
- Service provided: Product Development.
When we met CompTrain, their fitness app was running on a standard third-party platform and their business growth was limited by the system's capabilities.
Prior to our partnership, CompTrain had worked with two different standard software-as-a-service (SaaS) platforms, losing 30% of its user base when switching between them due to complex registration and onboarding procedures.
Our partner was experiencing lack of access to its users’ relevant data, while its user base was suffering from limited and unsatisfactory training features. CompTrain was only able to provide daily workout routines to users, and coaches had to live stream explanations of routines on whiteboards, greatly reducing efficiency and taking time away from the important training content.
CompTrain needed a stronger brand and a unique value proposition to stand out in the fitness space and scale up its business, but could not make it from its standard third party system.
New Web Portal enhanced coaching experience
Real time insights
Access to users’ data allows educated business decision making
new users market segment demand
Our software engineers worked on site at CompTrain’s headquarters in Boston to outline a preliminary inception deck. The goal was to bring CompTrain’s values and mindset to its audience. Our team wrote down a shared understanding of CompTrain’s business model and the project scope while getting stakeholders, coaches, and elite athletes on the same page.
Initial prototype ready
TThe testing phase began as we gathered coaches’ feedback. We ran user experience tests to make sure the product adapted to users’ preferences and needs. We enabled CompTrain’s staff to run future tests independently.
Functional app version ready
We collected users' feedback to fine tune the final product. Our team collaborated on a plan to migrate CompTrain’s users to the new App by creating a new registration and onboarding process.
CompTrain app officially launched
The new App became available to download on the PlayStore and AppStore. CompTrain acquired full independence by shutting down its former third party vendor.
Successful migration from third party App
CompTrain acquired full independence by shutting down its former SaaS account. As a result, the new App runs smoothly with very high conversion rates.
Access to real-time users’ insights
The solution developed by our team helped CompTrain to make informed decisions by accessing critical analytics data from all of its users, in real time. As a result , a new segment of users who train from home was identified, whose needs were incorporated when planning the enhancements and development of new features. As a result, CompTrain's user base increased by 50K.
Launching of CompTrain's 2.0 version
A 2.0 version of the App was launched, which included a Fitness Performance Indicator (FPI). This provides users with an index of their current physical condition and performance level based on the scores entered on the platform.
We've worked together through discovery, strategy, design, build, testing and launch. After launching the redesigned app we reduced the churn rate by 30% along with a substantial increase in new users. KAIZEN is highly responsive, their team culture is fantastic, and they operate as a dedicated team who sees their clients success as their own. They know when to push back and when to listen. Can't say enough great things about the team and how they conduct themselves through projects.
How to deal with out-of-date legacy systems? Check out the result of our innovation: a fast, quality and new software was the key to success.
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