Kaizen Softworks Logo in Spirit Color

Enhancing Brand Perception Through Custom Health App Development

Client: CompTrain Fitness Logo


CompTrain is an online training program that offers a comprehensive approach to training for elite competitors, encompassing physical, mental, and nutrition training.

It has a proven track record of success, with many of its athletes consistently performing at the highest levels of competition, including the CrossFit games. 


Boston, Massachusetts

Company Size

11-50 employees




Overcoming Standard Software Limitations

CompTrain fitness app faced limitations with its standard third-party platform, resulting in a 30% user base loss due to complex registration processes.

Accessing crucial user data was a struggle, leaving customers dissatisfied with limited training features. CompTrain recognized the need for a stronger brand and unique value proposition but couldn’t achieve it with the standard third-party system.

CompTrain's founder, Ben Bergeron with CompTrain's t-shirt


A Custom Health Web & Mobile App 

Our team embarked on a journey to create a custom mobile and web health app, tailored for both athletes and coaches. Revamping the registration and onboarding process was a key step. We designed an intuitive, keyboard-free system that made completing the registration form a breeze, minimizing any user base loss during the migration.

Health Fitness App Development First
Health Fitness App Development Leaderboard Screen

Introducing exciting new features was a priority, including age-specific training programs, daily mindset stories, warm-ups, workout strategies, and in-app movement videos. These enhancements allowed users to engage with daily workouts, recording scores effortlessly.

To empower coaches, we integrated a streamlined coaching web portal, reducing workout input time by 30%. This eliminated the need for live streaming whiteboard explanations, setting CompTrain apart with a superior coaching experience.

Screenshot of a Health and Fitness Web App, featuring tools and resources for tracking and enhancing personal wellness and fitness goals.

We identified a new segment of users training from home, leading to a remarkable 50K increase in CompTrain’s user base

Our collaboration with CompTrain spanned from 2019 to 2023, aligning with their strategic shift towards marketing. We facilitated the training of a new maintenance team, offering videos and documents for a smooth transition. Our goal: ensure a seamless handover for long-term success.


A new coaching web portal reduced workout input time by 30%.

Identification of a new segment of customers led to 50K of new users.

Real time analysis of information led to a 100% access to user insights.


“We’ve worked together through discovery, strategy, design, build, testing, and launch. After launching the redesigned app we saw a reduction in churn of 30% along with a substantial increase in new users. Kaizen is highly responsive, their team culture is fantastic, and they operate as a dedicated team who sees their clients’ success as their own. They know when to push back and when to listen. Can’t say enough great things about the team and how they conduct themselves through projects”.
Client: RJ Condon, Creative Director at CompTrain
RJ Condon,
Creative Director
at CompTrain

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