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November 1, 2017

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April 10, 2026

Fabian Fernandez, Co-Founder at Kaizen Softworks

Fabian Fernandez

Ruler of the ocean

Co-Founder

Events

Events

.NET Conf UY: South America's Biggest Microsoft Conference

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April 10, 2026

Last updated on

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April 10, 2026

Time to read

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12

Fabian Fernandez, Co-Founder at Kaizen Softworks

Fabian Fernandez

Co-Founder

In the past week, the tech world witnessed the 4th edition of the .NET Conf UY v2017, the most significant community conference dedicated to Microsoft technologies in South America.

This nonprofit venture was founded by Kaizen Softworks in 2014 with an audacious idea to foster the Microsoft community in Uruguay, and since then, it has expanded its reach to Argentina and Colombia, with aspirations to include Chile and Peru by 2018.

The Numbers

More than 450 enthusiastic participants registered for the  .NET Conf UY v2017  These attendees had diverse backgrounds, with 47% being software developers, followed by 18.5% IT students. The rest were spread across roles such as software architects, team leaders, managers & executives, directors & owners, and other industry functions.

This edition of the conference played host to 39 speakers from four different countries. It offered nine hands-on labs (workshops) over three days, including two Keynotes highlighting Microsoft's innovations on Day 1 and focusing on Women in Technology on Day 2.

In total, the conference featured 34 talks over two days, culminating in a memorable After Party. Since 2017,  .NET Conf Global, the umbrella organization for all editions, has attracted over 130 speakers from 12 different countries, with the collective effort of more than 30 organizers and collaborators. This ambitious undertaking has led to six editions in three countries, backed by the support of over 120 sponsors from various parts of the world.

Attendee Statistics

Some additional numbers about attendees:

  • Only 5% don’t read neither speak English — considering Uruguay is a Spanish speaking country this is great!
  • 41% have English Proficiency level.
  • 45% have 6+ years of experience in the IT industry followed by a 22.5% of 3 to 5 years of experience.

Conference Kick-Off: Hands-On Labs (Workshops)

The conference traditionally kicks off with Hands-On Labs (HOL). In this edition, nine workshops were conducted over three days, with three workshops held each day. The location for these enriching sessions was the education institute of one of the sponsors, Cultural Alliance Uruguay-United States.

The HOL sessions covered a wide range of topics, including .NET Standard, Azure, Xamarin, Progressive Web Apps, Microservices, Power BI, and SQL Server.

About the Conference

The heart of the conference was the 34 talks that unfolded over two information-packed days.

Eduardo Mangarelli delivered a keynote speech on Day 1, providing insights into four innovation projects that Microsoft had been actively working on. These projects served as excellent examples of how Microsoft technology is being applied and were highly inspiring for the audience.

Other topics covered on Day 1 included Data Science, Docker, Cognitive Services, Facial-Speech-Image recognition, Machine Learning, Microservices, Progressive Web Apps, Mobile Development, and .NET Core, among others.

Day 2 continued the momentum, beginning with Carolina Bañales's talk on Women in Technology, a topic of great significance to the conference.

This was followed by many engaging speakers who covered subjects like Azure Cosmos DB, Angular, ASP.NET Core, Chatbots, Big Data, DevOps, TypeScript, Infrastructure as Code, and Open Source, among others.

Sponsor Booths

Sponsors played a significant role in the event, with several opting to set up booths to engage with attendees.

Gold sponsors like Kaizen Softworks made the most of this opportunity, with attendees visiting their booths to learn more about the company and participate in exciting raffles. Kaizen Softworks, for instance, raffled off prizes such as a Fire 7 tablet, an Amazon Echo Dot, and a Chromecast.

Moreover, the main raffle of the conference offered attendees a chance to win two flight tickets to Rio de Janeiro. To enter, attendees simply needed to install the official conference sponsor app and have their QR codes scanned by the sponsors. This creative approach encouraged attendees to explore every sponsor booth.

Photo of Kaizen Softworks Boot at DotNet Conference Uruguay
                                                                                                                                                                       Kaizen Softworks Boot at .NET Conf 2017                                                                                

Speakers Dinner

We love to take good care of our speakers and sponsors, that’s why at night on Day 1 of Conference we invite every speaker and gold sponsors to enjoy some food, music, fun and networking on a more private space. This time, Kaizen Softworks new office was the place where we enjoyed typical food from Uruguay!

The After Party

After 5 days packed of information and learning, we ended with a beautiful After Party where every attendee, sponsors, speakers, organizers and collaborators enjoyed and celebrated another fun conference! Food, drinks and music were part of this in the 26th floor of ANTEL Tower enjoying a 360 degree view of the city like no other.

Speaker Trip

We know our foreign speakers had traveled pretty far from home to come to our conference and we value that a lot. In order to make their long trip worth it we say thanks by spending one day with them showing the city and having lunch together.

Photo of DotNet Conference Speakers Enjoying a Day Off with the Organizers
                                                                                                                                                                       .NET Conf Speakers Enjoying a Day Off with Kaizen Softworks Co-Founder                                                                                
Photo of people at the speaker dinner, at Kaizen Softworks Office
                                                                                                                                                                       .NET Conf Speakers Dinner at Kaizen Softworks Office                                                                              

What's Next?

The .NET Conf UY v2017 marked the 4th edition of the conference, solidifying its reputation as the largest and most important community-organized event focusing on Microsoft technologies in South America. Inspired by this success, other communities in the region have launched their versions, such as .NET Conf AR and .NET Conf in Argentina and Colombia.

Looking ahead, the roadmap includes bringing the conference to Chile and Peru, promising more challenges and achievements in the future. 

Who knows what else is waiting for us? I can’t wait for more challenges like this. See you at the next conf in who knows which country ;)

In the past week, the tech world witnessed the 4th edition of the .NET Conf UY v2017, the most significant community conference dedicated to Microsoft technologies in South America.

This nonprofit venture was founded by Kaizen Softworks in 2014 with an audacious idea to foster the Microsoft community in Uruguay, and since then, it has expanded its reach to Argentina and Colombia, with aspirations to include Chile and Peru by 2018.

The Numbers

More than 450 enthusiastic participants registered for the  .NET Conf UY v2017  These attendees had diverse backgrounds, with 47% being software developers, followed by 18.5% IT students. The rest were spread across roles such as software architects, team leaders, managers & executives, directors & owners, and other industry functions.

This edition of the conference played host to 39 speakers from four different countries. It offered nine hands-on labs (workshops) over three days, including two Keynotes highlighting Microsoft's innovations on Day 1 and focusing on Women in Technology on Day 2.

In total, the conference featured 34 talks over two days, culminating in a memorable After Party. Since 2017,  .NET Conf Global, the umbrella organization for all editions, has attracted over 130 speakers from 12 different countries, with the collective effort of more than 30 organizers and collaborators. This ambitious undertaking has led to six editions in three countries, backed by the support of over 120 sponsors from various parts of the world.

Attendee Statistics

Some additional numbers about attendees:

  • Only 5% don’t read neither speak English — considering Uruguay is a Spanish speaking country this is great!
  • 41% have English Proficiency level.
  • 45% have 6+ years of experience in the IT industry followed by a 22.5% of 3 to 5 years of experience.

Conference Kick-Off: Hands-On Labs (Workshops)

The conference traditionally kicks off with Hands-On Labs (HOL). In this edition, nine workshops were conducted over three days, with three workshops held each day. The location for these enriching sessions was the education institute of one of the sponsors, Cultural Alliance Uruguay-United States.

The HOL sessions covered a wide range of topics, including .NET Standard, Azure, Xamarin, Progressive Web Apps, Microservices, Power BI, and SQL Server.

About the Conference

The heart of the conference was the 34 talks that unfolded over two information-packed days.

Eduardo Mangarelli delivered a keynote speech on Day 1, providing insights into four innovation projects that Microsoft had been actively working on. These projects served as excellent examples of how Microsoft technology is being applied and were highly inspiring for the audience.

Other topics covered on Day 1 included Data Science, Docker, Cognitive Services, Facial-Speech-Image recognition, Machine Learning, Microservices, Progressive Web Apps, Mobile Development, and .NET Core, among others.

Day 2 continued the momentum, beginning with Carolina Bañales's talk on Women in Technology, a topic of great significance to the conference.

This was followed by many engaging speakers who covered subjects like Azure Cosmos DB, Angular, ASP.NET Core, Chatbots, Big Data, DevOps, TypeScript, Infrastructure as Code, and Open Source, among others.

Sponsor Booths

Sponsors played a significant role in the event, with several opting to set up booths to engage with attendees.

Gold sponsors like Kaizen Softworks made the most of this opportunity, with attendees visiting their booths to learn more about the company and participate in exciting raffles. Kaizen Softworks, for instance, raffled off prizes such as a Fire 7 tablet, an Amazon Echo Dot, and a Chromecast.

Moreover, the main raffle of the conference offered attendees a chance to win two flight tickets to Rio de Janeiro. To enter, attendees simply needed to install the official conference sponsor app and have their QR codes scanned by the sponsors. This creative approach encouraged attendees to explore every sponsor booth.

Photo of Kaizen Softworks Boot at DotNet Conference Uruguay
                                                                                                                                                                       Kaizen Softworks Boot at .NET Conf 2017                                                                                

Speakers Dinner

We love to take good care of our speakers and sponsors, that’s why at night on Day 1 of Conference we invite every speaker and gold sponsors to enjoy some food, music, fun and networking on a more private space. This time, Kaizen Softworks new office was the place where we enjoyed typical food from Uruguay!

The After Party

After 5 days packed of information and learning, we ended with a beautiful After Party where every attendee, sponsors, speakers, organizers and collaborators enjoyed and celebrated another fun conference! Food, drinks and music were part of this in the 26th floor of ANTEL Tower enjoying a 360 degree view of the city like no other.

Speaker Trip

We know our foreign speakers had traveled pretty far from home to come to our conference and we value that a lot. In order to make their long trip worth it we say thanks by spending one day with them showing the city and having lunch together.

Photo of DotNet Conference Speakers Enjoying a Day Off with the Organizers
                                                                                                                                                                       .NET Conf Speakers Enjoying a Day Off with Kaizen Softworks Co-Founder                                                                                
Photo of people at the speaker dinner, at Kaizen Softworks Office
                                                                                                                                                                       .NET Conf Speakers Dinner at Kaizen Softworks Office                                                                              

What's Next?

The .NET Conf UY v2017 marked the 4th edition of the conference, solidifying its reputation as the largest and most important community-organized event focusing on Microsoft technologies in South America. Inspired by this success, other communities in the region have launched their versions, such as .NET Conf AR and .NET Conf in Argentina and Colombia.

Looking ahead, the roadmap includes bringing the conference to Chile and Peru, promising more challenges and achievements in the future. 

Who knows what else is waiting for us? I can’t wait for more challenges like this. See you at the next conf in who knows which country ;)

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·

Sep 21, 2026

When PMs can ship code, what changes for Engineering?

AI coding agents give Product and Engineering more autonomy, plus a new coordination problem. See how a two-cycle model keeps both moving.

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Read more

AI has changed what Product Managers can do.

A PM can now go from an idea to working software in hours. They can build a flow, put it in front of a customer, learn from it, change it, and test again without waiting for every iteration to go through Engineering.

That creates an opportunity for product teams. It also creates a new challenge.

Just because a PM can build something doesn’t mean that thing is ready to become production software.

If we don’t rethink how Product and Engineering work together, faster prototyping can become more code for Engineering to untangle, more unclear ownership, and more pressure to turn experiments into production features.

The answer is to separate exploration from construction.

PMs and engineers are solving different problems

During product discovery, the PM is trying to answer: Should we build this?

That means testing assumptions, changing direction quickly, throwing things away, and getting something real enough in front of a customer to learn from it.

Engineering is solving a different problem: How do we build this correctly?

That means thinking about architecture, security, maintainability, performance, edge cases, and everything else required for software that has to live in production.

Both need AI. But they don’t need the same working conditions.

Exploration benefits from speed, autonomy, and low friction. Construction needs stronger guarantees and guardrails. Trying to optimize the same environment for both creates tension.

So instead of asking how PMs can safely contribute code to the production codebase, there’s a more useful question: What if PMs had their own space to build and validate ideas?

Give PMs a safe place to explore

A PM working with an AI coding agent can build functional versions of new ideas. Not a Figma screen. Not a ticket describing what something might do.

Working software that can be used to test the product experience. The important part is that this environment is separate from production.

That boundary gives the PM freedom to experiment without requiring the same controls we’d expect from production software. The environment can be designed so experiments can’t affect the live product or access things they shouldn’t.

Now the PM’s workflow can look more like:

Idea → build → test with users → learn → iterate

Engineering doesn’t need to be pulled into every cycle.  Engineering still matters. It  gets brought in once Product has stronger evidence about what’s worth building.

The prototype shouldn’t be the handoff

This is where things can go wrong.

If a PM spends two days building something with AI and then gives the repository to Engineering saying, “It mostly works, can you finish it?”, we haven’t improved the product development process. We may have just moved the mess downstream.

The prototype should help answer product questions. It shouldn’t make technical decisions on Engineering’s behalf.

What Engineering needs from exploration is intent.

  • What does the feature need to do?
  • How should it behave?
  • What did we learn from customers?
  • What happens in the important edge cases?
  • How will we know when the production version works as intended?

That becomes the handoff.

At Kaizen, we’ve been exploring a model where the bridge between the two cycles is a behavioral specification and a test plan, supported by the working prototype as a reference. The implementation itself stays behind.

What crosses into construction is the spec: a behavioral description, a test plan, and a link to the prototype as reference. The prototype itself stays where it was built.

In simple terms:

Product owns the what. Engineering owns the how.

That distinction matters even more now that AI makes it so easy for both sides to generate code.

What the workflow could look like

A PM starts with a product hypothesis. Instead of immediately turning it into a backlog item, they use AI to build enough of the experience to test it. They put it in front of users. They discover that part of the original idea was wrong. So they change it. They test again.

Once the problem and desired behavior are clear enough, the PM closes the exploration cycle with a clear specification and acceptance criteria.

Engineering then starts from that understanding, not from the PM’s experimental code only. They decide how the feature fits into the architecture, how it should be implemented, what needs to be verified, and how it reaches production.

The result is two parallel forms of autonomy:

  • PMs don’t need Engineering for every experiment.
  • Engineers don’t inherit implementation decisions from every experiment.

More autonomy doesn’t have to mean less ownership.

AI can make discovery faster

A lot of the conversation around AI in software teams is still about developer productivity. How much faster can we write code? How much implementation can an agent take on?

Those questions matter. But for Product, there may be an even bigger opportunity upstream. AI can shorten the distance between having an idea and learning whether that idea is any good.

That changes what PMs can bring to an engineering team. Instead of: “We think customers want this.” They can increasingly say: “We tested this behavior with customers. Here’s what worked, what didn’t, and exactly what we now need the product to do.”

That’s a much better starting point for building production software.

If you have a prototype and want to take the idea into production, we can help you determine what needs to happen next.

·

Aug 28, 2026

About Catalyst 26: Partnerships & Ecosystem Conference

Everything to know about Catalyst 26: dates, price, who attends, both keynote recaps, and when the next Catalyst event is.

12 read time

Read more

Catalyst 26 was Partnership Leaders' fifth annual conference for partnership, ecosystem, and go-to-market professionals. It took place August 25 and 26, 2026, at the Marriott Hotel at the Brooklyn Bridge in New York, with more than 1,000 attendees and 70-plus speakers from companies including Anthropic, OpenAI, Google, Microsoft, IBM, BCG, and Siemens.

Dates August 25–26, 2026
Location Marriott Hotel at the Brooklyn Bridge, Brooklyn, NY
Edition 5th annual
Attendees 1,000+ partnership, ecosystem, and GTM professionals
Speakers 70+, including people from Anthropic, OpenAI, Google, Microsoft, IBM, BCG, and Siemens.
Price $849 early bird, rising to $999, then $1,999

Who Catalyst events are for

Catalyst brought together people building and running partner programs across SaaS, AI, consulting, systems integration, agencies, and major cloud platforms.

Attendees included executives leading partnership organizations, and people working directly in alliances, partner sales, marketing, operations, strategy, and enablement.

What Catalyst 26 is like

You can look at the agenda before a conference and have a pretty good idea of what you'll find. Being there is different.

This year's theme was "Navigating Frontier Ecosystems". Anthropic's Head of Partnerships and one of OpenAI's partner program leads appeared on the same agenda as people from Oracle, Siemens, IBM, and BCG, companies that have run formal partner programs for two decades.

That mix was one of the most interesting parts of the conference. Newer AI companies were discussing partner tiers, co-selling, and joint delivery alongside companies where those models have been part of their business for years.

What Catalyst 26 covered

Catalyst 26 split its sessions into eight pillars:

  • Advancing Organizational Maturity: turning partnerships into something measured and repeatable instead of one founder doing favors for another.
  • Become a Strategic Partner: getting partnerships involved when product and business decisions are made, not told about them afterward.
  • Frontier Partner Experience: adapting partner programs as AI changes how companies build and integrate products.
  • Path to CPO: career sessions for people aiming to lead partnerships at the executive level.
  • Co-Build: two companies building something together.
  • Co-Market: two companies running a campaign together.
  • Co-Sell: two sales teams working the same deal.
  • Co-Serve: two companies delivering the same engagement to a client.

Catalyst 26 sessions

Day 1 Keynote

The Day 1 keynote brought together Partnership Leaders’ CEO Asher Mathew, Tribe AI’s Co-founder & CEO Jaclyn Rice Nelson, Anthropic’s Head of Partnerships Phil Samenuk, and Boomi’s Chairman & CEO Steve Lucas.

Their discussion focused on how companies are relying on partners to build, sell, and deliver products across AI, cloud, and enterprise software. A few points stood out:

  • More companies have dedicated partner teams now, which means a generic, one-size-fits-all partner program doesn't cut it anymore. Partners show up when the program fits how they work.
  • New AI products and cloud services are shipping so fast that a partner program can't just get set once and left alone. Incentives, support, and how you work together need regular updates.
  • Partnerships also came up as a way to access data a company couldn’t reach on its own, whether that meant getting access to it, combining it, or putting it to use.
  • AI doesn't change the basics of a good partnership. Account planning, clear ownership, and relationships built over time still matter most.

Day 2 Keynote

The Day 2 keynote featured Ramp’s Lead Economist Ara Kharazian, Eliza’s Founder Brian Benedict, Siemens’ EVP Global Partner Ecosystem Dion Smith, and Oracle’s SVP, Partner Sales & Operations Strategy Leah Yomtovian.

A few points stood out:

  • The spending data told a slower story than expected: AI adoption is mostly going toward productivity gains and task automation, not some overnight shift.
  • Siemens is in the middle of folding more than 68,000 partners and roughly 200 separate programs into a single global one, mainly to make it easier to coordinate across IT and operational technology.
  • Oracle's approach is a running "listening tour": every partner gets the same baseline benefits, then incentives and credits get layered based on the type of partner and how they work with Oracle.
  • There was also talk of a newer kind of service team: bring in engineers, turn AI requirements into working products, and reuse delivery methods that already work instead of starting from scratch each time.

Next Catalyst events

The date and location of Catalyst 27 hasn’t been announced yet. In the meantime, you can check out the half-day Catalyst Summits in different cities:

  • October 20, 2026 - Seattle
  • October 27, 2026 - Chicago
  • October 2026 - Los Angeles
  • December 2026 - Singapore

Check Partnership Leaders’ events page for updates.

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