What is UI/UX Design?
Design drives business. Whether you are a multinational corporation or a startup creating your first app, your primary goal is to meet the exact needs of customers to ensure a seamless user experience.
UI/UX merges people, business, and technology. At Kaizen we comprehend the end-user and business goals through precise research. We use the best UX artifacts and methods to create effective design solutions.
So basically, UI/UX design ensures a solid combination of accessibility, usability, and engagement of your product across time saving time, money and effort as it brings long-term value to your business.
When is it important?
You need to validate your product with real users before investing in development
You’re not sure what your product should look like
You need flexible resources.
01 - You need to validate your product with real users before investing in development.
Understanding who you are and what you are good at keeps you focused on building the right features. A product idea may look good on paper, but in real life it can perform poorly. Early validation contributes to revealing mismatches between features and customer expectations. This way, you will be investing resources with maximum efficiency, avoiding spending time and money on deficient features and incorrect user flows.
02 - You’re not sure what your product should look like.
First, let's frame the problem to be addressed. It is pretty common that in the excitement of product ideation, teams often skip this phase causing the business to suffer in the long run. When having a UI/UX design validation process, you get a better understanding of what needs to be done and some hypotheses of how to solve them. Instead of gut feeling, you get well-supported reasons for making suitable decisions to address your product's design.
03 - You want to provide the best user experience but you’re not sure how to do it.
A digital product's success pivots on one main thing: how users perceive it. User interface impacts directly on how a user feels about your service or product as they consider the ease of use, the value´s perception, functionality, and system performance of the overall digital experience. Do they like it or not? We will help you convert users into loyal and long-term customers.
Why is it important?
To decrease development time and costs
According to a study done by the IEEE, a developer spends 50% of his time on fixes and reworks that can be reduced. Fixing a problem at the development stage is 10 times more expensive than fixing the same problem in early design stages.
When applying a UX approach, requirements are clearly defined in advance, and therefore, we can provide developers a clearer functionality definition of what they should build and the fundamentals to create an accurate roadmap.
Including a UX prototype, that is, an interactive version of the product that allows testing its functionalities and the user's navigation flow in practice, gives a more holistic view of what the product would look like and what the user interaction would be like. In this way, you can see how a given functionality works in the context of the entire product and helps you gain users' trust by giving them exactly what they are looking for.
To build engagement
The more you put into your UI/UX experience, the happier customers will be. Customers who have a positive user experience are more likely to stick with your brand for a longer time and obviously, to recommend your product. Ease of use, smooth and intuitive navigation flow, customization options, clear information architecture, all of these increase user engagement. The customer experience is what matters the most here. A meaningful experience design is the proven path to quality assurance.
To outline the scalability of your product
All product increments must go through a design process to have a criteria based on how the product should be improved. It helps to see what is the objective way of approaching product increase decisions.
If you have a good understanding of the users and the proposal is continuously being improved and targeted to them, it will be easier to convert them into loyal customersand, therefore, the return on investment will be worth it.
Enhance customer satisfaction.
A great product design provides smooth navigation and engaging content. Strategic UX raises conversion rates as users are pleased with the services they receive. A solid user experience design is a triumphant strategy to reel in repeat business. People like interacting with things that make them happy and therefore, reflect their positive experiences with a product by sharing this satisfaction with peers. For sure, a loyal customer is any company’s best promotional tool.
Reduce support costs
A deficient UX design can lead to more requests being made to your support team than you might have anticipated. Dissatisfied customers are likely to leave. If you get a lot of additional support requests, imagine how many customers directly don't bother to contact you and just walk away. Complaints are a clear sign that something is wrong and fixing it can take time and money, whatever the UX issue.
Improve productivity and revenue
Help your customers do what they want to do as quickly and easily as possible. A product with a high-performance design enables productivity, drives user engagement, and generates revenue. When customers are more productive with your products, their satisfaction, and therefore sales, increase. The UX process inherently results in the creation of products that help users complete their tasks more easily, efficiently, and with fewer errors. This is due to the fact of making design decisions based on the actual behavior of your customers, and not based on assumptions or intuition.