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September 3, 2020

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February 16, 2026

Valentina Ibinete, Marketing Lead at Kaizen Softworks

Valentina Ibinete

Travel magnet collector

Marketing Lead

Should You Be Outsourcing Software Development?

Published on

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February 23, 2026

Last updated on

·

February 16, 2026

Time to read

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12

Valentina Ibinete, Marketing Lead at Kaizen Softworks

Valentina Ibinete

Marketing Lead

Why Outsourcing?

Outsourcing is a powerful weapon, but if you don’t know how to harness its power, it might end up backfiring.

Offshoring or nearshoring software development tasks could prove very profitable for your organization and professionally enriching. We believe that anyone should be able to get the most out of an outsourcing experience.

Thus, in this post series we will be helping you understand whether to offshore or nearshore software development, with whom, and how. Armed with this knowledge, you’ll be able to make an educated decision on whether to embark on this journey.

In this first part, we will explain the most common risks and rewards associated with outsourcing, define what SMART objectives look like, and understand expectation versus reality so you can check if outsourcing is what you need to achieve your goals today.

Risks and Rewards

Does outsourcing seem like an appropriate technique for addressing your personal goals and professional objectives?

Chances are that if you survey your organization, you will find that some people say that outsourcing steals jobs and destroys organizational culture. Others might say that it could help the company stay in business and beat the competition.

Each side has valid points. Rather than debating, let’s explore some of the risks and rewards of outsourcing to see if it could work for you.

Risk types

Starting with the negatives, we can classify risks into three categories: external, internal, and personal.

External

External risks are related to factors outside your organization’s control. These include: geopolitical instability, intellectual property loss, inadequate vendor capabilities, and failure to meet joint responsibilities.

One of the most dramatic scenarios could involve a terrorist attack in “safe” offshore destinations like Mumbai or Moscow, which underscores the importance of understanding different countries’ political stability.

A less dramatic example would be when an unexpected change in tax regulation at an offshore location suddenly jeopardizes your investment.

Your potential partner’s financial stability, organizational maturity, technical skills, and ability to acquire and retain qualified talent are key to fully understand the situation you are getting into.

Internal

Internal risks are associated with factors your organization can control. The most notable ones include: unrealistic expectations, lack of organizational preparation, and negative staff impact.

Sometimes even the expectation of outsourcing, if incorrectly managed, can create organizational adversity by declining employees’ morale and productivity. Also, outsourcing initiatives will likely imply some degree of changes for existing processes and roles.

Maybe the most important internal challenge will lie in the unrealistic expectations that some organizations set about the end result. Exceptionally high-cost reduction expectations are one of the most common reasons for dissatisfaction.

Personal

Outsourcing can affect you personally in many ways, introducing changes to your lifestyle, career, and reputation.

Outsourcing may require you to increase the percentage of time you spend on activities you don’t enjoy or to shift working hours to cope with different time zones.

The very nature of outsourcing means that someone else does the work. In many cases, this will be someone whom you have little control over, but it is your name that will be in the line.

Moving from the role of individual contributor to representing an offshore or nearshore team might mean becoming a bearer of bad news. And that will have an inevitable impact on your reputation.

Reward types

With all the risks listed above, why would anyone want to outsource abroad anyways?

The answer is that competition is hard, the market is demanding and outsourcing could give your company a competitive edge. We can divide outsourcing benefits into organizational and personal ones:

Organizational

Cheaper salaries, a strong exchange rate between the US dollar and almost any other currency, lower overhead, economies of scale, controlled operation costs, productivity, and quality improvements all contribute to increased profit through resource efficiency and savings.

At the same time, outsourcing allows you to reallocate the workload during your busy season and shift less critical services abroad. This will help you meet deadlines faster and focus on disruptive innovation projects to gain a competitive advantage.

Outsourcing broadens your recruiting horizons. Having access to a huge staffing pool gives you access to hard-to-find personnel and the opportunity to team up with international experts. In addition, many outsourcing providers have a tremendous work ethic and drive to succeed.

A shortened time-to-market can be achieved as well. Having access to specialized skill sets, unique expertise, and certified processes can improve your competitive advantage.

Personal

There are several key personal benefits to choosing an international team.

From your career’s perspective, consider running an outsourcing engagement as a productive training session for developing management and leadership abilities. These are skills you can add to your resume and you would be surprised how often recruiters and companies look for outsourcing management abilities.

The skills you develop like negotiating, learning foreign languages, managing remote teams’ day-to-day, and assertiveness are invaluable skills that will benefit you in the long run. Accomplishing successful outsourcing engagements could catapult your career forward and open new doors.

Let’s not forget traveling! Seeing new places, meeting new and interesting people, experiencing foreign cultures, and trying new cuisines without spending your own money are major perks.

Having discussed outsourcing risks and rewards, you now have a better picture of the potential it has. But before deciding whether it’s for you first let’s consider which objectives you want to accomplish through outsourcing.

Defining SMART Objectives

This might not be the first time you’ve asked yourself if you should outsource a project, an initiative, or a company function.

Each time you face this situation, always remind yourself: you should only offshore or nearshore either when it is the only tool you have at your disposal or when it is the best tool for the job.

Consequently, you will first have to understand and determine what the “job” is in the first place.
When determining the “job,” you shouldn’t settle for broad goals like “need to reduce cost” or “put local staff to better use”, since ambiguity and lack of specification are lethal to success.

Specify your goal applying the SMART business management technique

Graphic of SMART objectives

Defining SMART criteria objectives help you stay focused on your goal and make good decisions. For instance, let’s check this objective: “Outsource to substantially improve quality assurance (QA).”

What’s the goal here: to use outsourcing or to improve QA? What does “substantially” mean? How long should it take for improvement to occur? This objective is too vague, doesn’t guide you towards actionable steps, and generates more questions than answers.

Now, let’s compare it with this other objective: “Reduce my department’s budget expenditures by 20% next quarter by nearshoring the maintenance of a legacy asset while my in-house team develops a new one”.

This one appears to be SMART since it’s specific and measurable (20%), it defines an action (nearshoring the maintenance of an asset), it focuses on results (reduce my department’s budget expenditures), and it’s time-bound (next quarter).

Defining a SMART goal is the first step when deciding if it makes sense to outsource work. But first, you might want to compare some financial and practical considerations to avoid common mistakes.

Expectations Versus Reality

Offshore outsourcing has been called one of the greatest stories ever sold.

Like many products today, outsourcing comes with a lot of fine print. The pain for smaller companies is that they don’t have the bandwidth even to read it.

However, understanding the fine print is important in these three areas: cost savings, vendor’s ability to scale, and quality of deliverables. Let’s check them out.

Cost Savings

How much money can you save by outsourcing? On the surface, it seems obvious. Even with wage inflation in India, China, and Eastern Europe, rates there are still substantially lower than in the United States.

For example, a mid-level Java developer in San Francisco earns roughly $75 per hour, compared to $25 per hour on average in Bangalore, Shenzhen, or St. Petersburg. At first glance, this lower rate translates into savings of more than 65%, or a 3:1 ratio (for every on-site Java developer you can get three offshore Java developers).

Is it that simple? Will getting three developers for the price of one give you three times the productivity? Unfortunately, no.

Hiring cheaper offshore developers doesn’t mean they will be as productive as local ones. Due to productivity issues, the difference in hourly rates could not necessarily translate into overall cost savings.

Overhead

Overhead expenses related to management, communications, and risk mitigation can eat away what you save in low hourly rates.

For example, if you outsource a small QA team, for example, you’ll probably need both local and offshore QA leads. Without outsourcing, a single lead is enough.

Moreover, if you distribute teams across multiple time zones, language and culture differences could significantly increase the volume of communications required to minimize misunderstandings.

Turnover Ratio

This one is an important expense to keep in mind. Losing a tech team member can be very expensive — as much as three to twelve months of employee salary. The turnover costs come from loss of productivity, hiring fees, training ramp-up, and other factors.

The degree of turnover is typically measured by turnover ratio or the number of lost employees divided by the team size over the course of the engagement. For example, a loss of two developers from a team of ten over the course of the engagement would be a 20% turnover ratio.

Ability to Scale

Many organizations face the challenge of adding personnel for an increased workload and ramping down when demand reduces. Outsourcing seems to be the perfect solution to this problem. Yet some staffing issues are inevitable:

Finding staff with specific skills, especially for cutting-edge technology, can be extremely time-consuming even for a top-tier vendor.

In your search for qualified personnel, consider which country you are outsourcing to and how the government supports young IT professionals.

Quality of Deliverables

There is a strong perception in the industry that the quality of deliverables produced by offshore personnel is inferior to that of local staff.

This perception is deeply flawed because outsourcing partners can either deliver higher or lower quality products and services than those of local employees. The challenge in getting quality deliverables lies in understanding all the aspects of communicating quality expectations to your partners and overseeing their work.

Summary

In this first post of these series, we have brought you general info and insights on outsourcing to help you check whether outsourcing software development is what you need to accomplish your goals.

First you have to be aware of the risks and challenges that come along on this journey. Some of them are external and out of your control, while others are internal to your organization and can be directly dealt with.

Of course, there are plenty of rewards as well like cost reduction, shortening time-to-market, improving workforce usage, improving your management skills, traveling around the world, and increasing productivity and process agility.

Second, you have to ask yourself what your goal is and what you want to accomplish by outsourcing. Remember that ambiguity and lack of detail are lethal to success. Thus defining goals with SMART criteria will go a long way in helping you establish realistic and actionable objectives.

Last, don’t forget to compare expectation versus reality. You would be better off bringing inflated expectations down to earth and taking into account factors like overhead expenses, vendor turnover ratio, scalability, quality of deliverables, and cost-saving versus productivity.

In the next installment of this series, we will be talking about what, with whom, and how to offshore or nearshore software development so you can make an educated decision on whether to do it.

We hope this post has been useful! A special shout-out to Daniel Castro who collaborated in the creation of this post.

Bibliography

Why Outsourcing?

Outsourcing is a powerful weapon, but if you don’t know how to harness its power, it might end up backfiring.

Offshoring or nearshoring software development tasks could prove very profitable for your organization and professionally enriching. We believe that anyone should be able to get the most out of an outsourcing experience.

Thus, in this post series we will be helping you understand whether to offshore or nearshore software development, with whom, and how. Armed with this knowledge, you’ll be able to make an educated decision on whether to embark on this journey.

In this first part, we will explain the most common risks and rewards associated with outsourcing, define what SMART objectives look like, and understand expectation versus reality so you can check if outsourcing is what you need to achieve your goals today.

Risks and Rewards

Does outsourcing seem like an appropriate technique for addressing your personal goals and professional objectives?

Chances are that if you survey your organization, you will find that some people say that outsourcing steals jobs and destroys organizational culture. Others might say that it could help the company stay in business and beat the competition.

Each side has valid points. Rather than debating, let’s explore some of the risks and rewards of outsourcing to see if it could work for you.

Risk types

Starting with the negatives, we can classify risks into three categories: external, internal, and personal.

External

External risks are related to factors outside your organization’s control. These include: geopolitical instability, intellectual property loss, inadequate vendor capabilities, and failure to meet joint responsibilities.

One of the most dramatic scenarios could involve a terrorist attack in “safe” offshore destinations like Mumbai or Moscow, which underscores the importance of understanding different countries’ political stability.

A less dramatic example would be when an unexpected change in tax regulation at an offshore location suddenly jeopardizes your investment.

Your potential partner’s financial stability, organizational maturity, technical skills, and ability to acquire and retain qualified talent are key to fully understand the situation you are getting into.

Internal

Internal risks are associated with factors your organization can control. The most notable ones include: unrealistic expectations, lack of organizational preparation, and negative staff impact.

Sometimes even the expectation of outsourcing, if incorrectly managed, can create organizational adversity by declining employees’ morale and productivity. Also, outsourcing initiatives will likely imply some degree of changes for existing processes and roles.

Maybe the most important internal challenge will lie in the unrealistic expectations that some organizations set about the end result. Exceptionally high-cost reduction expectations are one of the most common reasons for dissatisfaction.

Personal

Outsourcing can affect you personally in many ways, introducing changes to your lifestyle, career, and reputation.

Outsourcing may require you to increase the percentage of time you spend on activities you don’t enjoy or to shift working hours to cope with different time zones.

The very nature of outsourcing means that someone else does the work. In many cases, this will be someone whom you have little control over, but it is your name that will be in the line.

Moving from the role of individual contributor to representing an offshore or nearshore team might mean becoming a bearer of bad news. And that will have an inevitable impact on your reputation.

Reward types

With all the risks listed above, why would anyone want to outsource abroad anyways?

The answer is that competition is hard, the market is demanding and outsourcing could give your company a competitive edge. We can divide outsourcing benefits into organizational and personal ones:

Organizational

Cheaper salaries, a strong exchange rate between the US dollar and almost any other currency, lower overhead, economies of scale, controlled operation costs, productivity, and quality improvements all contribute to increased profit through resource efficiency and savings.

At the same time, outsourcing allows you to reallocate the workload during your busy season and shift less critical services abroad. This will help you meet deadlines faster and focus on disruptive innovation projects to gain a competitive advantage.

Outsourcing broadens your recruiting horizons. Having access to a huge staffing pool gives you access to hard-to-find personnel and the opportunity to team up with international experts. In addition, many outsourcing providers have a tremendous work ethic and drive to succeed.

A shortened time-to-market can be achieved as well. Having access to specialized skill sets, unique expertise, and certified processes can improve your competitive advantage.

Personal

There are several key personal benefits to choosing an international team.

From your career’s perspective, consider running an outsourcing engagement as a productive training session for developing management and leadership abilities. These are skills you can add to your resume and you would be surprised how often recruiters and companies look for outsourcing management abilities.

The skills you develop like negotiating, learning foreign languages, managing remote teams’ day-to-day, and assertiveness are invaluable skills that will benefit you in the long run. Accomplishing successful outsourcing engagements could catapult your career forward and open new doors.

Let’s not forget traveling! Seeing new places, meeting new and interesting people, experiencing foreign cultures, and trying new cuisines without spending your own money are major perks.

Having discussed outsourcing risks and rewards, you now have a better picture of the potential it has. But before deciding whether it’s for you first let’s consider which objectives you want to accomplish through outsourcing.

Defining SMART Objectives

This might not be the first time you’ve asked yourself if you should outsource a project, an initiative, or a company function.

Each time you face this situation, always remind yourself: you should only offshore or nearshore either when it is the only tool you have at your disposal or when it is the best tool for the job.

Consequently, you will first have to understand and determine what the “job” is in the first place.
When determining the “job,” you shouldn’t settle for broad goals like “need to reduce cost” or “put local staff to better use”, since ambiguity and lack of specification are lethal to success.

Specify your goal applying the SMART business management technique

Graphic of SMART objectives

Defining SMART criteria objectives help you stay focused on your goal and make good decisions. For instance, let’s check this objective: “Outsource to substantially improve quality assurance (QA).”

What’s the goal here: to use outsourcing or to improve QA? What does “substantially” mean? How long should it take for improvement to occur? This objective is too vague, doesn’t guide you towards actionable steps, and generates more questions than answers.

Now, let’s compare it with this other objective: “Reduce my department’s budget expenditures by 20% next quarter by nearshoring the maintenance of a legacy asset while my in-house team develops a new one”.

This one appears to be SMART since it’s specific and measurable (20%), it defines an action (nearshoring the maintenance of an asset), it focuses on results (reduce my department’s budget expenditures), and it’s time-bound (next quarter).

Defining a SMART goal is the first step when deciding if it makes sense to outsource work. But first, you might want to compare some financial and practical considerations to avoid common mistakes.

Expectations Versus Reality

Offshore outsourcing has been called one of the greatest stories ever sold.

Like many products today, outsourcing comes with a lot of fine print. The pain for smaller companies is that they don’t have the bandwidth even to read it.

However, understanding the fine print is important in these three areas: cost savings, vendor’s ability to scale, and quality of deliverables. Let’s check them out.

Cost Savings

How much money can you save by outsourcing? On the surface, it seems obvious. Even with wage inflation in India, China, and Eastern Europe, rates there are still substantially lower than in the United States.

For example, a mid-level Java developer in San Francisco earns roughly $75 per hour, compared to $25 per hour on average in Bangalore, Shenzhen, or St. Petersburg. At first glance, this lower rate translates into savings of more than 65%, or a 3:1 ratio (for every on-site Java developer you can get three offshore Java developers).

Is it that simple? Will getting three developers for the price of one give you three times the productivity? Unfortunately, no.

Hiring cheaper offshore developers doesn’t mean they will be as productive as local ones. Due to productivity issues, the difference in hourly rates could not necessarily translate into overall cost savings.

Overhead

Overhead expenses related to management, communications, and risk mitigation can eat away what you save in low hourly rates.

For example, if you outsource a small QA team, for example, you’ll probably need both local and offshore QA leads. Without outsourcing, a single lead is enough.

Moreover, if you distribute teams across multiple time zones, language and culture differences could significantly increase the volume of communications required to minimize misunderstandings.

Turnover Ratio

This one is an important expense to keep in mind. Losing a tech team member can be very expensive — as much as three to twelve months of employee salary. The turnover costs come from loss of productivity, hiring fees, training ramp-up, and other factors.

The degree of turnover is typically measured by turnover ratio or the number of lost employees divided by the team size over the course of the engagement. For example, a loss of two developers from a team of ten over the course of the engagement would be a 20% turnover ratio.

Ability to Scale

Many organizations face the challenge of adding personnel for an increased workload and ramping down when demand reduces. Outsourcing seems to be the perfect solution to this problem. Yet some staffing issues are inevitable:

Finding staff with specific skills, especially for cutting-edge technology, can be extremely time-consuming even for a top-tier vendor.

In your search for qualified personnel, consider which country you are outsourcing to and how the government supports young IT professionals.

Quality of Deliverables

There is a strong perception in the industry that the quality of deliverables produced by offshore personnel is inferior to that of local staff.

This perception is deeply flawed because outsourcing partners can either deliver higher or lower quality products and services than those of local employees. The challenge in getting quality deliverables lies in understanding all the aspects of communicating quality expectations to your partners and overseeing their work.

Summary

In this first post of these series, we have brought you general info and insights on outsourcing to help you check whether outsourcing software development is what you need to accomplish your goals.

First you have to be aware of the risks and challenges that come along on this journey. Some of them are external and out of your control, while others are internal to your organization and can be directly dealt with.

Of course, there are plenty of rewards as well like cost reduction, shortening time-to-market, improving workforce usage, improving your management skills, traveling around the world, and increasing productivity and process agility.

Second, you have to ask yourself what your goal is and what you want to accomplish by outsourcing. Remember that ambiguity and lack of detail are lethal to success. Thus defining goals with SMART criteria will go a long way in helping you establish realistic and actionable objectives.

Last, don’t forget to compare expectation versus reality. You would be better off bringing inflated expectations down to earth and taking into account factors like overhead expenses, vendor turnover ratio, scalability, quality of deliverables, and cost-saving versus productivity.

In the next installment of this series, we will be talking about what, with whom, and how to offshore or nearshore software development so you can make an educated decision on whether to do it.

We hope this post has been useful! A special shout-out to Daniel Castro who collaborated in the creation of this post.

Bibliography

Related Articles

·

Jun 29, 2026

The wheel proposes, the oracle decides

How we pick the next UX Tiny Knowledge Byte speaker, with a spinning wheel and a Magic 8 Ball.

12 read time

Read more

A while ago we noticed something pretty common: everyone wanted to share more knowledge internally, but nobody wanted another heavy corporate ritual.

Internal talks usually start with good intentions and slowly disappear. They take time, preparation, and energy. And at some point people start feeling like they need to be experts before presenting anything.

So we tried the opposite.

15 minute talks.

Small topics.

Low pressure.

And one important rule: every session had to leave something useful behind. A tool, a workflow, an idea, a shortcut, a new way to approach a problem. Something people could actually use after the talk ended.

We didn’t want theory that went nowhere.

Somehow, that ended up working much better than we expected.

The idea was to reduce friction

Screenshot of the shared topic pool

Tiny Knowledge Bytes is intentionally simple:

  • anyone can suggest topics
  • anyone can end up presenting
  • you don’t need to master the topic
  • talks can come from experiments, client problems, tools or random discoveries
  • sessions should leave something practical behind
  • if nobody volunteers, the system picks someone for us

The goal was making knowledge sharing feel lightweight instead of exhausting.

Some of the best talks start with:

“I tried this yesterday and it was weird.”

The topic pool started growing on its own

Over time, topics started coming from everywhere.

Sometimes someone took a course and used a Tiny Knowledge Byte as a way to give something back to the team. Other times, a client problem triggered research into new tools, workflows or AI approaches.

A lot of sessions start from curiosity or necessity more than planning.

The pool slowly filled up with things like:

  • Synthetic Users
  • Google AI Studio
  • Design.md
  • Computer Vision
  • MCP + Figma
  • V0 workflows
  • AI orchestration
  • Figma plugins
  • comparing AI tools using the same prompt

And honestly, the mix is part of what makes it interesting.

Sometimes a UX session drifts into Computer Vision. Sometimes someone technical shares a visual workflow that half the design team ends up adopting later.

There’s not much curation. It behaves more like a constant exploration system.

Then another problem appeared: choosing who presents

And this is where things became unnecessarily dramatic.

Nobody wanted to be “the person who chooses”. So we started adding absurd layers of randomness until we somehow ended up building a full internal app called 2FS.

Two Factor Sorteo.

Yes, it’s real.

The wheel proposes. The oracle decides.

The logic is simple.

First, a wheel picks someone.

Then a Magic 8 Ball decides whether destiny approves the selection.

If the oracle rejects the person, the process starts again.

That’s it.

The app accidentally became part of the learning loop too

Apps developed for the Tiny Knowledge Bytes.

2FS originally started as an excuse to experiment with:

  • Claude Code
  • Claude Design
  • design systems
  • editorial interfaces
  • motion and microinteractions

Eventually those same explorations turned into future Tiny Knowledge Bytes.

The tool we used to select speakers started generating new topics itself.

The system started feeding itself

One of the most interesting side effects is that people started building things outside their usual role because of previous Tiny Knowledge Bytes.

2FS itself is a good example. A designer saw sessions about Claude tooling and AI workflows and thought:

“Maybe I can actually build this.”

What started as a ridiculous speaker selection tool became a real product experiment involving Claude Code, interface systems and interaction design.

Then it came back into the Tiny Knowledge Bytes circuit as a new talk.

That loop became surprisingly valuable:

someone learns something,

tries it,

builds something with it,

and eventually inspires someone else to do the same.

What ended up mattering most

Final Oracle Certificate.

Over time we realized knowledge sharing works much better when:

  • it doesn’t require huge preparation
  • it’s allowed to be imperfect
  • it mixes different disciplines
  • it leaves something practical behind
  • and somehow involves a mystical wheel connected to a Magic 8 Ball

At that point, it stops feeling like another internal obligation and starts feeling like something people genuinely want to keep alive.

·

May 27, 2026

What AI Can and Can’t Replace in Design Systems

What happens when you build a design system from v0, Figma, and Windsurf, and let AI handle the speed while you keep the judgment.

12 read time

Read more

Just this month, I built a full design system in about 20 hours.

What used to take weeks, sometimes months, is now dramatically faster. So… what actually changed? And more importantly: what didn’t?

Design systems take time. On complex platforms, they can take hundreds of hours.

We were working with a large and complex product where inconsistencies had started to pile up. Different modules had evolved in isolation, teams were making independent decisions, and there were no shared guidelines. The answer was clear: we needed a design system.

AI tools were just starting to emerge back then. They were mostly useful for simple tasks as they tended to hallucinate when things got complex. Developers had started using them earlier than designers, MCP didn't exist yet, and Figma plugins were the best automation we had.

But the context has changed. Fast.

The Manual Era

We did what most teams did. We stopped, and we built it. Manually.

Picture two designers, a mountain of inconsistencies, and no map. We had to cross-reference information manually, digging through the code, detecting what could be merged, agreeing on naming conventions, deciding how to name components. Hours and hours of discussion until we finally landed on a solution.

In the end, we got there. A cleaner system, faster workflows, and for the first time, both teams speaking the same visual language. Hard-won, but it worked.

But now every month a new AI model seems to be released. Design is finally catching up with what developers faced about two years ago. New tools arose, and with that, the scope of our work as designers completely changed.

The Human Factor

For an internal project, I used our Kaizen site as a reference, combined with documentation from industry leaders as a guideline.

I started in v0, which is essentially a chat interface where you can generate UI components through prompts. I fed it the colors, typographies, and a reference image, and from there it was a back-and-forth: the AI generated, I reacted, adjusted, and pushed until the output matched what I had in my head. And just like that, I started prompting my way through a Design System.

Once a component was ready, I used the html.to.design plugin to bring it into Figma (yes, plugins are still alive!). Think of it as a bridge: the plugin exports designs directly from the browser into a Figma file.

Inside Figma, the intervention was more hands-on. First, I checked that everything was visually consistent with what was defined in v0: colors, typography, styles. Then I used Figma's built-in AI to rename all the component layers using BEM convention (something that would have taken a significant amount of time to do so manually).

BEM, which stands for Block Element Modifier, is a widely adopted naming convention in CSS. It structures layer names hierarchically and predictably, for example: button__label--disabled.

Using it keeps the code clean, readable, and consistent, especially when you're working alongside a developer who needs to understand what came out the other side.

Beyond naming, I also made sure the layer structure would generate the right properties when building component sets in Figma, so that all the variants would be correctly exposed and usable. My team also pointed out that adding descriptions to components and variants was key as context for any agent using them through an MCP.

The last step was connecting everything to Windsurf via MCP. With a frame selected in Dev Mode, Windsurf could read the Figma file and use the components to build more complex screens.

We worked closely with a developer throughout this phase. Not just for the technical knowledge, but because having someone who reads code fluently meant catching things we wouldn't have spotted otherwise. The design role here was direction and supervision: making sure the AI used the components correctly and didn't invent solutions where context was missing.

Every step of the process had a human decision behind it.

AI-assisted UI design workflow showing v0 component generation, html.to.design export to Figma, BEM layer organization, and Windsurf MCP development handoff.

An Unexpected Discovery

At one point, before we had any of the naming conventions figured out, I selected a frame and asked Windsurf to build a form using the components inside it, styled to match a specific card. The developer next to me was skeptical until he saw the result, and then he was just as surprised as I was.

What we realized is that the MCP wasn't reading layer names to understand context. It was reading everything inside the frame, even the loose text sitting alongside the components. Good naming is still worth doing. But the MCP doesn't need it to understand what it's looking at.

UI component library preview with cards, testimonials, service blocks, statistics, and a contact form for a modern software development website.

Learning to Talk to an AI

The more specific and contained your prompt, the better the outcome. We started with the most atomic component: the button, and worked outward from there. Each approved component became context for the next one, so the system gradually picked up the visual language we were building.

At some point I got ambitious and asked for five cards in a single prompt: blog card, service card, testimonial card, stats card, feature card… structures, states and all. The AI delivered.

Visually, everything looked fine. Then the developer looked at the code and pointed out that all five cards were independent components instead of variants of one. For a design system, that breaks everything.

One correction prompt fixed it. But it was a good reminder: the AI does exactly what you ask, not what you mean. And fixing it after the fact can cost more than getting it right from the start.

Some Things Learned Along the Way

  • Precision is key. Natural language is fine when you're asking for a cooking recipe, but when referring to a component, if you say things like "create" instead of "add", you'll probably end up with a whole new set of components instead of additional variants of an existing one.
  • The "Frame" is the context: MCPs can read everything inside the frame you select. This is a game-changer. It means the "naming conventions" debate might be shifting. If the AI understands the context visually and structurally, will we still spend hours discussing nomenclature in 2027?
  • No matter what happens, you can always roll back in less than 5 minutes and start over.
  • Work closely with a developer: they can help you understand MCPs and clear up any code-related doubts. Once you start to grasp their logic, you'll learn very quickly how to prompt in ways that AI actually understands.
  • There's nothing to lose by asking the AI to follow a specific naming convention for the code. It keeps everything clean and readable, and it takes no extra effort.
  • The AI covers roughly 80% of the work (generation, variations, exploration...), but the remaining 20% is where quality lives, and that part is not delegable. The AI executes. The judgment is still yours. And if you skip the review, you're not saving time: you'll spend it later.
  • Context matters more than tooling. What you don't define, the AI will invent. Small components may be resolved well, but large interfaces require more definition from the start. A well-defined system scales. An undefined one generates inconsistencies faster than you can fix them.
  • Figma is no longer the mandatory starting point. It's useful as a visual reference, a QA space, or a consolidation layer. But the AI doesn't need it. We still do.
  • There's no single right workflow yet. What you do depends on the project. We're in a transition moment where the tools change faster than the standards. The best thing you can do right now is experiment.

What AI Still Can’t Replace

Through all of this, a few things became very clear. These are the parts that didn’t change:

  • Knowing when something looks off. The AI generates, but it doesn't notice when the result doesn't feel right. That eye is yours.
  • Direction and supervision. The AI used the components we gave it, but without someone supervising it, it invents solutions where there is no context to work from.
  • The definition of done is still a human call, whether it's a conversation with a PO, a stakeholder, or just the designer's criteria. There's no prompt for that.
  • The context: knowing why certain decisions matter, what a component should communicate, what the user will actually feel. Business knowledge, stakeholder dynamics, unwritten rules, empathy for the end user. These take years to build and live in the people doing the work, not in the tools they use.

My Two Cents

The tools changed, and that gave me the chills, but throughout this experience I found that the designer's role is more alive than ever.

What once took a team weeks can now be prototyped in hours. That’s not a threat; it’s an invitation to get curious.

I'm still figuring a lot of this out, and I suspect most of us are. There's no right workflow yet, and honestly, that's fine. We are in a transition where tools change faster than standards. The best thing you can do is experiment. Don't wait for a "definitive" workflow, it might be obsolete by next month.

Go ahead, try prompting your way through a component. You might be surprised how fast the system starts to take shape.

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