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May 14, 2018

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February 16, 2026

Fabian Fernandez, co-founder of Kaizen Softworks

Fabian Fernandez

Ruler of the ocean

Co-Founder

Uruguay's Reputation as a Top Outsourcing Destination

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February 23, 2026

Last updated on

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February 16, 2026

Time to read

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12

Fabian Fernandez, co-founder of Kaizen Softworks

Fabian Fernandez

Co-Founder

Uruguay is a relaxed country, digitally connected, and globally competitive across a range of industries—like software development. Kaizen Softworks in Montevideo embodies these trends by building apps for U.S. customers with advanced technical needs.

It is a niche business that requires a rare blend of programming excellence, global business acumen, and a willingness to customize solutions. Kaizen Softworks favors this niche, because like Uruguay itself, the company thrives on an open and collaborative atmosphere.

Guest post by: Sean Goforth

Kaizen Softworks: Uruguay's Rising Star in Software Development

In the early 2000s, several global businesses began making investments in Uruguay, based on the belief that the small country would make a good hub of operations for service delivery to the rest of South America. Tata Consultancy Services was among the first to set up its regional headquarters in Montevideo.

Quietly, other multinationals followed suit. Meanwhile, a succession of governments from both sides of the political aisle made a series of long-term investments to boost Internet access and expand educational opportunities.

In October of 2009 President Tabare Vazquez handed out the last of the vaguely lunchbox looking XO laptops, at Escuela 28/80, making good on the government’s one-laptop-per-child (OLPC) pledge. With this, Uruguay became the first country in Latin America to fulfill the OLPC pledge.

The occasion brought a wave of international media attention, as did The Economist’s declaration that Uruguay was its “country of the year” in 2013.

Notwithstanding these moments of fanfare, it’s been business as usual in Uruguay. Even as the rest of South America rode commodity exports from boom to bust, Uruguay just trod along.

Yet, slowly over the years the progressive social policies, and sustained commitment to technological access and education, have helped remake the country.

Open, accepting and tech savvy, Uruguay has the feel of a Scandinavian country located in South America. And more improvements are in the offing. Currently ANTEL, the state telecom provider, is carrying out a nationwide fiber optic Internet plan. If all goes according to plan, the additional investments will give Uruguay 100% fiber-to-the-house connectivity by 2022.

Owing to the educational and tech investments, Uruguay offers a thriving tech culture of software programmers and a budding startup ecosystem. This helps explain why the business technology sector in Uruguay has become increasingly fragmented since the early 2000s.

Stellar programmers may start out at multinationals, but many eventually launch their own firms in order to exploit underserved niches in the market. So unlike Argentina, Chile or Mexico, where large software development firms rule the roost, in Uruguay it is an array of small players–many with fewer than 30 programmers– that collectively drive the market.

One such firm is Kaizen Softworks. Over the past three years, the firm has grown steadily based on its offerings in full-stack Microsoft & Open Source solutions, a core element of a world-class developer team.

Robust and scalable architectures are another specialty, and in recent years Kaizen has expanded its client list by working with partners whose JavaScript-based apps demand a forte in Angular and React. All of this is supported by multi-disciplinary, self-managed, and agile teams.

When Indianapolis-based CuroGens was looking for a partner to develop its cloud-based learning application, it initially focused on options across Eastern Europe. But then one of its contacts in Canada recommended that the firm consider Uruguay.

That led CuroGens to discover Kaizen Softworks, and it is extremely happy with the result. ‘Not only did they have the required technical skills’, says CuroGens director Søren Hjorth, ‘but more importantly they went above and beyond to truly understand the application design often resulting in suggesting minor tweaks that allowed us to save both time and money‘.

Today, Kaizen is building on its technical expertise to reach further into the realms of programming and data science, an emerging differentiator between software development firms.

Its strength in Microsoft-based programming has enabled a transition to offerings that include machine learning, artificial intelligence, chatbots (based on the Microsoft bot framework), security, and big data. Still, for all of its technical prowess, Kaizen Softworks remains a small firm based in a small country.

Technical solutions matter, a lot. But the ethos of cooperation between the client and programmers, and the willingness to tailor solutions to meet a client’s needs, counts too.

Kaizen Softworks founder Fabian Fernandez points toward the firm’s recent work with SmartBorder, a leader in compliance software for imports and exports.

Kaizen is building a SaaS version of its products, a project that has advanced based on sync meetings, Agile methods, chats through Slack, and the occasional trip to SmartBorder headquarters in Buffalo, NY.

Understanding the business of SmartBorder and having the Kaizen team fly to their office in the US for short periods of time has been another factor that played a main role in understanding exactly what needs to be built, and how to deliver value that fits our client’s needs’, says Fernandez.

To ensure it stays on the cutting edge, Kaizen plays an active role in the programmer conferences. For example, the firm Co-Founded .NET Conf Global. Since 2014, the Microsoft programmer conferences in Uruguay, Argentina, Colombia and Chile have brought together more than 3,000 programmers in total, making it the largest tech conferences in the region.

Other smaller events abound in Montevideo, and Kaizen’s programmers actively take part. It helps ensure world-class programming skills and the early adoption of the latest trends.

Indeed, in 2018 Kaizen will be opening a “tech hostel” to host programmers from the rest of the country in a space next to the company’s new headquarters so that they can stay queued in to the latest developer trends.

These moves are helping to spread the firm’s expertise to the larger programmer community. Because like Uruguay itself, Kaizen Softworks prefers an open and collaborative atmosphere.

Uruguay is a relaxed country, digitally connected, and globally competitive across a range of industries—like software development. Kaizen Softworks in Montevideo embodies these trends by building apps for U.S. customers with advanced technical needs.

It is a niche business that requires a rare blend of programming excellence, global business acumen, and a willingness to customize solutions. Kaizen Softworks favors this niche, because like Uruguay itself, the company thrives on an open and collaborative atmosphere.

Guest post by: Sean Goforth

Kaizen Softworks: Uruguay's Rising Star in Software Development

In the early 2000s, several global businesses began making investments in Uruguay, based on the belief that the small country would make a good hub of operations for service delivery to the rest of South America. Tata Consultancy Services was among the first to set up its regional headquarters in Montevideo.

Quietly, other multinationals followed suit. Meanwhile, a succession of governments from both sides of the political aisle made a series of long-term investments to boost Internet access and expand educational opportunities.

In October of 2009 President Tabare Vazquez handed out the last of the vaguely lunchbox looking XO laptops, at Escuela 28/80, making good on the government’s one-laptop-per-child (OLPC) pledge. With this, Uruguay became the first country in Latin America to fulfill the OLPC pledge.

The occasion brought a wave of international media attention, as did The Economist’s declaration that Uruguay was its “country of the year” in 2013.

Notwithstanding these moments of fanfare, it’s been business as usual in Uruguay. Even as the rest of South America rode commodity exports from boom to bust, Uruguay just trod along.

Yet, slowly over the years the progressive social policies, and sustained commitment to technological access and education, have helped remake the country.

Open, accepting and tech savvy, Uruguay has the feel of a Scandinavian country located in South America. And more improvements are in the offing. Currently ANTEL, the state telecom provider, is carrying out a nationwide fiber optic Internet plan. If all goes according to plan, the additional investments will give Uruguay 100% fiber-to-the-house connectivity by 2022.

Owing to the educational and tech investments, Uruguay offers a thriving tech culture of software programmers and a budding startup ecosystem. This helps explain why the business technology sector in Uruguay has become increasingly fragmented since the early 2000s.

Stellar programmers may start out at multinationals, but many eventually launch their own firms in order to exploit underserved niches in the market. So unlike Argentina, Chile or Mexico, where large software development firms rule the roost, in Uruguay it is an array of small players–many with fewer than 30 programmers– that collectively drive the market.

One such firm is Kaizen Softworks. Over the past three years, the firm has grown steadily based on its offerings in full-stack Microsoft & Open Source solutions, a core element of a world-class developer team.

Robust and scalable architectures are another specialty, and in recent years Kaizen has expanded its client list by working with partners whose JavaScript-based apps demand a forte in Angular and React. All of this is supported by multi-disciplinary, self-managed, and agile teams.

When Indianapolis-based CuroGens was looking for a partner to develop its cloud-based learning application, it initially focused on options across Eastern Europe. But then one of its contacts in Canada recommended that the firm consider Uruguay.

That led CuroGens to discover Kaizen Softworks, and it is extremely happy with the result. ‘Not only did they have the required technical skills’, says CuroGens director Søren Hjorth, ‘but more importantly they went above and beyond to truly understand the application design often resulting in suggesting minor tweaks that allowed us to save both time and money‘.

Today, Kaizen is building on its technical expertise to reach further into the realms of programming and data science, an emerging differentiator between software development firms.

Its strength in Microsoft-based programming has enabled a transition to offerings that include machine learning, artificial intelligence, chatbots (based on the Microsoft bot framework), security, and big data. Still, for all of its technical prowess, Kaizen Softworks remains a small firm based in a small country.

Technical solutions matter, a lot. But the ethos of cooperation between the client and programmers, and the willingness to tailor solutions to meet a client’s needs, counts too.

Kaizen Softworks founder Fabian Fernandez points toward the firm’s recent work with SmartBorder, a leader in compliance software for imports and exports.

Kaizen is building a SaaS version of its products, a project that has advanced based on sync meetings, Agile methods, chats through Slack, and the occasional trip to SmartBorder headquarters in Buffalo, NY.

Understanding the business of SmartBorder and having the Kaizen team fly to their office in the US for short periods of time has been another factor that played a main role in understanding exactly what needs to be built, and how to deliver value that fits our client’s needs’, says Fernandez.

To ensure it stays on the cutting edge, Kaizen plays an active role in the programmer conferences. For example, the firm Co-Founded .NET Conf Global. Since 2014, the Microsoft programmer conferences in Uruguay, Argentina, Colombia and Chile have brought together more than 3,000 programmers in total, making it the largest tech conferences in the region.

Other smaller events abound in Montevideo, and Kaizen’s programmers actively take part. It helps ensure world-class programming skills and the early adoption of the latest trends.

Indeed, in 2018 Kaizen will be opening a “tech hostel” to host programmers from the rest of the country in a space next to the company’s new headquarters so that they can stay queued in to the latest developer trends.

These moves are helping to spread the firm’s expertise to the larger programmer community. Because like Uruguay itself, Kaizen Softworks prefers an open and collaborative atmosphere.

Related Articles

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Jun 29, 2026

The wheel proposes, the oracle decides

How we pick the next UX Tiny Knowledge Byte speaker, with a spinning wheel and a Magic 8 Ball.

12 read time

Read more

A while ago we noticed something pretty common: everyone wanted to share more knowledge internally, but nobody wanted another heavy corporate ritual.

Internal talks usually start with good intentions and slowly disappear. They take time, preparation, and energy. And at some point people start feeling like they need to be experts before presenting anything.

So we tried the opposite.

15 minute talks.

Small topics.

Low pressure.

And one important rule: every session had to leave something useful behind. A tool, a workflow, an idea, a shortcut, a new way to approach a problem. Something people could actually use after the talk ended.

We didn’t want theory that went nowhere.

Somehow, that ended up working much better than we expected.

The idea was to reduce friction

Screenshot of the shared topic pool

Tiny Knowledge Bytes is intentionally simple:

  • anyone can suggest topics
  • anyone can end up presenting
  • you don’t need to master the topic
  • talks can come from experiments, client problems, tools or random discoveries
  • sessions should leave something practical behind
  • if nobody volunteers, the system picks someone for us

The goal was making knowledge sharing feel lightweight instead of exhausting.

Some of the best talks start with:

“I tried this yesterday and it was weird.”

The topic pool started growing on its own

Over time, topics started coming from everywhere.

Sometimes someone took a course and used a Tiny Knowledge Byte as a way to give something back to the team. Other times, a client problem triggered research into new tools, workflows or AI approaches.

A lot of sessions start from curiosity or necessity more than planning.

The pool slowly filled up with things like:

  • Synthetic Users
  • Google AI Studio
  • Design.md
  • Computer Vision
  • MCP + Figma
  • V0 workflows
  • AI orchestration
  • Figma plugins
  • comparing AI tools using the same prompt

And honestly, the mix is part of what makes it interesting.

Sometimes a UX session drifts into Computer Vision. Sometimes someone technical shares a visual workflow that half the design team ends up adopting later.

There’s not much curation. It behaves more like a constant exploration system.

Then another problem appeared: choosing who presents

And this is where things became unnecessarily dramatic.

Nobody wanted to be “the person who chooses”. So we started adding absurd layers of randomness until we somehow ended up building a full internal app called 2FS.

Two Factor Sorteo.

Yes, it’s real.

The wheel proposes. The oracle decides.

The logic is simple.

First, a wheel picks someone.

Then a Magic 8 Ball decides whether destiny approves the selection.

If the oracle rejects the person, the process starts again.

That’s it.

The app accidentally became part of the learning loop too

Apps developed for the Tiny Knowledge Bytes.

2FS originally started as an excuse to experiment with:

  • Claude Code
  • Claude Design
  • design systems
  • editorial interfaces
  • motion and microinteractions

Eventually those same explorations turned into future Tiny Knowledge Bytes.

The tool we used to select speakers started generating new topics itself.

The system started feeding itself

One of the most interesting side effects is that people started building things outside their usual role because of previous Tiny Knowledge Bytes.

2FS itself is a good example. A designer saw sessions about Claude tooling and AI workflows and thought:

“Maybe I can actually build this.”

What started as a ridiculous speaker selection tool became a real product experiment involving Claude Code, interface systems and interaction design.

Then it came back into the Tiny Knowledge Bytes circuit as a new talk.

That loop became surprisingly valuable:

someone learns something,

tries it,

builds something with it,

and eventually inspires someone else to do the same.

What ended up mattering most

Final Oracle Certificate.

Over time we realized knowledge sharing works much better when:

  • it doesn’t require huge preparation
  • it’s allowed to be imperfect
  • it mixes different disciplines
  • it leaves something practical behind
  • and somehow involves a mystical wheel connected to a Magic 8 Ball

At that point, it stops feeling like another internal obligation and starts feeling like something people genuinely want to keep alive.

·

May 27, 2026

What AI Can and Can’t Replace in Design Systems

What happens when you build a design system from v0, Figma, and Windsurf, and let AI handle the speed while you keep the judgment.

12 read time

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Just this month, I built a full design system in about 20 hours.

What used to take weeks, sometimes months, is now dramatically faster. So… what actually changed? And more importantly: what didn’t?

Design systems take time. On complex platforms, they can take hundreds of hours.

We were working with a large and complex product where inconsistencies had started to pile up. Different modules had evolved in isolation, teams were making independent decisions, and there were no shared guidelines. The answer was clear: we needed a design system.

AI tools were just starting to emerge back then. They were mostly useful for simple tasks as they tended to hallucinate when things got complex. Developers had started using them earlier than designers, MCP didn't exist yet, and Figma plugins were the best automation we had.

But the context has changed. Fast.

The Manual Era

We did what most teams did. We stopped, and we built it. Manually.

Picture two designers, a mountain of inconsistencies, and no map. We had to cross-reference information manually, digging through the code, detecting what could be merged, agreeing on naming conventions, deciding how to name components. Hours and hours of discussion until we finally landed on a solution.

In the end, we got there. A cleaner system, faster workflows, and for the first time, both teams speaking the same visual language. Hard-won, but it worked.

But now every month a new AI model seems to be released. Design is finally catching up with what developers faced about two years ago. New tools arose, and with that, the scope of our work as designers completely changed.

The Human Factor

For an internal project, I used our Kaizen site as a reference, combined with documentation from industry leaders as a guideline.

I started in v0, which is essentially a chat interface where you can generate UI components through prompts. I fed it the colors, typographies, and a reference image, and from there it was a back-and-forth: the AI generated, I reacted, adjusted, and pushed until the output matched what I had in my head. And just like that, I started prompting my way through a Design System.

Once a component was ready, I used the html.to.design plugin to bring it into Figma (yes, plugins are still alive!). Think of it as a bridge: the plugin exports designs directly from the browser into a Figma file.

Inside Figma, the intervention was more hands-on. First, I checked that everything was visually consistent with what was defined in v0: colors, typography, styles. Then I used Figma's built-in AI to rename all the component layers using BEM convention (something that would have taken a significant amount of time to do so manually).

BEM, which stands for Block Element Modifier, is a widely adopted naming convention in CSS. It structures layer names hierarchically and predictably, for example: button__label--disabled.

Using it keeps the code clean, readable, and consistent, especially when you're working alongside a developer who needs to understand what came out the other side.

Beyond naming, I also made sure the layer structure would generate the right properties when building component sets in Figma, so that all the variants would be correctly exposed and usable. My team also pointed out that adding descriptions to components and variants was key as context for any agent using them through an MCP.

The last step was connecting everything to Windsurf via MCP. With a frame selected in Dev Mode, Windsurf could read the Figma file and use the components to build more complex screens.

We worked closely with a developer throughout this phase. Not just for the technical knowledge, but because having someone who reads code fluently meant catching things we wouldn't have spotted otherwise. The design role here was direction and supervision: making sure the AI used the components correctly and didn't invent solutions where context was missing.

Every step of the process had a human decision behind it.

AI-assisted UI design workflow showing v0 component generation, html.to.design export to Figma, BEM layer organization, and Windsurf MCP development handoff.

An Unexpected Discovery

At one point, before we had any of the naming conventions figured out, I selected a frame and asked Windsurf to build a form using the components inside it, styled to match a specific card. The developer next to me was skeptical until he saw the result, and then he was just as surprised as I was.

What we realized is that the MCP wasn't reading layer names to understand context. It was reading everything inside the frame, even the loose text sitting alongside the components. Good naming is still worth doing. But the MCP doesn't need it to understand what it's looking at.

UI component library preview with cards, testimonials, service blocks, statistics, and a contact form for a modern software development website.

Learning to Talk to an AI

The more specific and contained your prompt, the better the outcome. We started with the most atomic component: the button, and worked outward from there. Each approved component became context for the next one, so the system gradually picked up the visual language we were building.

At some point I got ambitious and asked for five cards in a single prompt: blog card, service card, testimonial card, stats card, feature card… structures, states and all. The AI delivered.

Visually, everything looked fine. Then the developer looked at the code and pointed out that all five cards were independent components instead of variants of one. For a design system, that breaks everything.

One correction prompt fixed it. But it was a good reminder: the AI does exactly what you ask, not what you mean. And fixing it after the fact can cost more than getting it right from the start.

Some Things Learned Along the Way

  • Precision is key. Natural language is fine when you're asking for a cooking recipe, but when referring to a component, if you say things like "create" instead of "add", you'll probably end up with a whole new set of components instead of additional variants of an existing one.
  • The "Frame" is the context: MCPs can read everything inside the frame you select. This is a game-changer. It means the "naming conventions" debate might be shifting. If the AI understands the context visually and structurally, will we still spend hours discussing nomenclature in 2027?
  • No matter what happens, you can always roll back in less than 5 minutes and start over.
  • Work closely with a developer: they can help you understand MCPs and clear up any code-related doubts. Once you start to grasp their logic, you'll learn very quickly how to prompt in ways that AI actually understands.
  • There's nothing to lose by asking the AI to follow a specific naming convention for the code. It keeps everything clean and readable, and it takes no extra effort.
  • The AI covers roughly 80% of the work (generation, variations, exploration...), but the remaining 20% is where quality lives, and that part is not delegable. The AI executes. The judgment is still yours. And if you skip the review, you're not saving time: you'll spend it later.
  • Context matters more than tooling. What you don't define, the AI will invent. Small components may be resolved well, but large interfaces require more definition from the start. A well-defined system scales. An undefined one generates inconsistencies faster than you can fix them.
  • Figma is no longer the mandatory starting point. It's useful as a visual reference, a QA space, or a consolidation layer. But the AI doesn't need it. We still do.
  • There's no single right workflow yet. What you do depends on the project. We're in a transition moment where the tools change faster than the standards. The best thing you can do right now is experiment.

What AI Still Can’t Replace

Through all of this, a few things became very clear. These are the parts that didn’t change:

  • Knowing when something looks off. The AI generates, but it doesn't notice when the result doesn't feel right. That eye is yours.
  • Direction and supervision. The AI used the components we gave it, but without someone supervising it, it invents solutions where there is no context to work from.
  • The definition of done is still a human call, whether it's a conversation with a PO, a stakeholder, or just the designer's criteria. There's no prompt for that.
  • The context: knowing why certain decisions matter, what a component should communicate, what the user will actually feel. Business knowledge, stakeholder dynamics, unwritten rules, empathy for the end user. These take years to build and live in the people doing the work, not in the tools they use.

My Two Cents

The tools changed, and that gave me the chills, but throughout this experience I found that the designer's role is more alive than ever.

What once took a team weeks can now be prototyped in hours. That’s not a threat; it’s an invitation to get curious.

I'm still figuring a lot of this out, and I suspect most of us are. There's no right workflow yet, and honestly, that's fine. We are in a transition where tools change faster than standards. The best thing you can do is experiment. Don't wait for a "definitive" workflow, it might be obsolete by next month.

Go ahead, try prompting your way through a component. You might be surprised how fast the system starts to take shape.

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