I recently had the pleasure to do the Keynote at Xamarin Fest LATAM, it was a full packed house at NetEffect Uruguay office (really cool office BTW!).
Whether you're a business owner, a developer, or simply a tech enthusiast, embracing mobile technology is crucial. This article explores the importance of going mobile and how you can save money while doing so, with a particular focus on cross-platform native app development using Xamarin.
Mobile: A Global Trend
Mobile technology has taken the world by storm. The number of global users accessing the internet via mobile devices surpassed desktop users in 2014, and the trend continues to grow.
The shift towards mobile is evident in the statistics. For instance, time spent on mobile apps using smartphones witnessed an astonishing 80% growth from 2013 to 2016, demonstrating the increasing importance of mobile applications. Users are intentionally moving apps to their home screens, highlighting the preference for mobile apps over mobile browsers.
We can see here that time spent on web using a smartphone had a 8% growth from 2013 to 2016, while on a tablet was of 1%, and desktop of 3%. But here’s the deal: Time spent on mobile apps using a smartphone had 80% growth from 2013 to 2016 — WOW; and using a tablet was 9%.
Take a look at this other report, it shows that 75% of mobile users intentionally move apps to their Home Screen making it easier and faster to access their most used and favorite apps — they are not using their mobile browser, they want your app:
Mobile users are now accustomed to using an average of 27 different apps per month, making the mobile app market a highly competitive and promising space.
The Most Relevant Platforms
When it comes to mobile platforms, Android and iOS reign supreme. Android, in particular, has emerged as the dominant player, capturing the largest market share. To reach the widest audience, it's essential to target both of these platforms. However, building separate native apps for Android and iOS can be expensive and resource-intensive.
What all this means to us is that we should be at least targeting both platforms to reach the massive market out there. But for that, we have to invest a lot of money, right? You are probably thinking about two teams, one for iOS and another for Android. And you are right, I mean, you are right in start thinking about the decision of going native, that’s the way to go as you will be taking advantage of all the platform specific features, all the good performance users are used to experience and same native experience they have in all their other apps — well, the good apps.
iOS requires us to work on a Mac and we must know to code in Objective-C to work on XCode, the IDE that lets you build iOS apps. For Android, that’s a different story, you must know Java and code on Eclipse or Android Studio — which is really cool to be fair, can’t say the same about XCode. And if you don’t want Microsoft to be left behind, you must know the .NET Framework and code in C# while using Visual Studio — probably the best IDE out there, period.
If you start making numbers, you are already thinking how crazy it would be to have at least two teams building the same product.
Xamarin: Streamlining App Development
This is where Xamarin, a Microsoft-owned tool, comes into play. Xamarin is a Visual Studio extension that you can select during installation or by modifying your Visual Studio setup. Once installed, it allows you to compile C# code into native applications. You can leverage the powerful features of Visual Studio, including debugging, IntelliSense, and more, while building apps faster through code and binary reuse.
Xamarin allows you to build cross-platform native apps using a single codebase and a unified skill set. You can use C# and .NET, along with Microsoft's Visual Studio, one of the industry's most acclaimed Integrated Development Environments (IDEs). Xamarin enables you to create apps for Windows Desktop, Windows Store, Windows Phone, iOS, and Android, all within the same development environment.
Xamarin's cost-effective approach is a game-changer. You only need to write around 20% custom code for the views of each platform you target, while sharing the remaining code and resources across platforms. This results in significant time and cost savings. Xamarin's use of XAML for designing user interfaces further simplifies the development process, eliminating the need for platform-specific languages like Objective-C or Java.
Licensing I hear? Of course, in the past it might have been a little expensive but since Microsoft acquired Xamarin, now it is free for up to 5 users or if you already have (or plan to have) Visual Studio Professional or Enterprise, then you are all set, it is included with it. What are you waiting for?
Efortless UI Design
Xamarin simplifies UI design by offering a drag-and-drop interface in Visual Studio. It allows you to design for different screen sizes, resolutions, and OS versions, all from a single development environment. The Android designer in Xamarin is highly regarded, and the iOS designer is equally impressive.
Testing Made Easy
Xamarin Test Cloud is a cloud-based testing environment that enables you to test your apps across a multitude of Android and iOS devices. You can perform simultaneous testing on real devices in the cloud, paying only for what you use. The platform offers performance monitoring, visual test results, and unit tests, streamlining the testing process.
Getting Started with Xamarin
In summary, the shift to mobile is undeniable, and Xamarin offers a cost-effective solution for cross-platform app development. It streamlines the development process, reduces expenses, and allows you to tap into the vast mobile app market with ease. Don't miss out on the mobile revolution; Xamarin can help you make the most of it.
If you're interested in Xamarin, resources are readily available online. You can also check the slides of the Keynote I gave at SlideShare as quick review of all this info.
If you prefer a hands-off approach, at Kaizen Softworks we can help you. We're a nearshore software development company based in Uruguay, specialized in native app development. We also incorporate the power of the Azure Cloud, Artificial Intelligence, Machine Learning, and Cognitive Services to create outstanding app experiences.
I recently had the pleasure to do the Keynote at Xamarin Fest LATAM, it was a full packed house at NetEffect Uruguay office (really cool office BTW!).
Whether you're a business owner, a developer, or simply a tech enthusiast, embracing mobile technology is crucial. This article explores the importance of going mobile and how you can save money while doing so, with a particular focus on cross-platform native app development using Xamarin.
Mobile: A Global Trend
Mobile technology has taken the world by storm. The number of global users accessing the internet via mobile devices surpassed desktop users in 2014, and the trend continues to grow.
The shift towards mobile is evident in the statistics. For instance, time spent on mobile apps using smartphones witnessed an astonishing 80% growth from 2013 to 2016, demonstrating the increasing importance of mobile applications. Users are intentionally moving apps to their home screens, highlighting the preference for mobile apps over mobile browsers.
We can see here that time spent on web using a smartphone had a 8% growth from 2013 to 2016, while on a tablet was of 1%, and desktop of 3%. But here’s the deal: Time spent on mobile apps using a smartphone had 80% growth from 2013 to 2016 — WOW; and using a tablet was 9%.
Take a look at this other report, it shows that 75% of mobile users intentionally move apps to their Home Screen making it easier and faster to access their most used and favorite apps — they are not using their mobile browser, they want your app:
Mobile users are now accustomed to using an average of 27 different apps per month, making the mobile app market a highly competitive and promising space.
The Most Relevant Platforms
When it comes to mobile platforms, Android and iOS reign supreme. Android, in particular, has emerged as the dominant player, capturing the largest market share. To reach the widest audience, it's essential to target both of these platforms. However, building separate native apps for Android and iOS can be expensive and resource-intensive.
What all this means to us is that we should be at least targeting both platforms to reach the massive market out there. But for that, we have to invest a lot of money, right? You are probably thinking about two teams, one for iOS and another for Android. And you are right, I mean, you are right in start thinking about the decision of going native, that’s the way to go as you will be taking advantage of all the platform specific features, all the good performance users are used to experience and same native experience they have in all their other apps — well, the good apps.
iOS requires us to work on a Mac and we must know to code in Objective-C to work on XCode, the IDE that lets you build iOS apps. For Android, that’s a different story, you must know Java and code on Eclipse or Android Studio — which is really cool to be fair, can’t say the same about XCode. And if you don’t want Microsoft to be left behind, you must know the .NET Framework and code in C# while using Visual Studio — probably the best IDE out there, period.
If you start making numbers, you are already thinking how crazy it would be to have at least two teams building the same product.
Xamarin: Streamlining App Development
This is where Xamarin, a Microsoft-owned tool, comes into play. Xamarin is a Visual Studio extension that you can select during installation or by modifying your Visual Studio setup. Once installed, it allows you to compile C# code into native applications. You can leverage the powerful features of Visual Studio, including debugging, IntelliSense, and more, while building apps faster through code and binary reuse.
Xamarin allows you to build cross-platform native apps using a single codebase and a unified skill set. You can use C# and .NET, along with Microsoft's Visual Studio, one of the industry's most acclaimed Integrated Development Environments (IDEs). Xamarin enables you to create apps for Windows Desktop, Windows Store, Windows Phone, iOS, and Android, all within the same development environment.
Xamarin's cost-effective approach is a game-changer. You only need to write around 20% custom code for the views of each platform you target, while sharing the remaining code and resources across platforms. This results in significant time and cost savings. Xamarin's use of XAML for designing user interfaces further simplifies the development process, eliminating the need for platform-specific languages like Objective-C or Java.
Licensing I hear? Of course, in the past it might have been a little expensive but since Microsoft acquired Xamarin, now it is free for up to 5 users or if you already have (or plan to have) Visual Studio Professional or Enterprise, then you are all set, it is included with it. What are you waiting for?
Efortless UI Design
Xamarin simplifies UI design by offering a drag-and-drop interface in Visual Studio. It allows you to design for different screen sizes, resolutions, and OS versions, all from a single development environment. The Android designer in Xamarin is highly regarded, and the iOS designer is equally impressive.
Testing Made Easy
Xamarin Test Cloud is a cloud-based testing environment that enables you to test your apps across a multitude of Android and iOS devices. You can perform simultaneous testing on real devices in the cloud, paying only for what you use. The platform offers performance monitoring, visual test results, and unit tests, streamlining the testing process.
Getting Started with Xamarin
In summary, the shift to mobile is undeniable, and Xamarin offers a cost-effective solution for cross-platform app development. It streamlines the development process, reduces expenses, and allows you to tap into the vast mobile app market with ease. Don't miss out on the mobile revolution; Xamarin can help you make the most of it.
If you're interested in Xamarin, resources are readily available online. You can also check the slides of the Keynote I gave at SlideShare as quick review of all this info.
If you prefer a hands-off approach, at Kaizen Softworks we can help you. We're a nearshore software development company based in Uruguay, specialized in native app development. We also incorporate the power of the Azure Cloud, Artificial Intelligence, Machine Learning, and Cognitive Services to create outstanding app experiences.
Applying changes across microservices is difficult because business logic is distributed across multiple services, each with its own data, contracts, and responsibilities.
In our experiment at Kaizen Softworks, we tested whether an AI system could safely apply coordinated changes across a microservices architecture using only minimal input.
Short answer: Yes, but only when the AI has enough architectural context.
Why are coordinated changes in microservices so hard?
In distributed systems, a single business change rarely affects just one service.
It often requires:
Updating multiple microservices
Modifying message contracts
Keeping DTOs (Data Transfer Objects) consistent
Respecting domain boundaries defined by Domain-Driven Design (DDD)
Key entities in this system:
Microservice: An independently deployable service responsible for a specific domain
Aggregate (DDD): A cluster of domain objects treated as a single unit
DTO (Data Transfer Object): A structured format used to transfer data between services
Message/Event: A communication mechanism between services
The complexity is not in the code, it’s in the relationships between components.
The experiment: Can AI reason across services with minimal input?
We designed a controlled experiment to test whether an AI model could apply system-wide changes with limited information.
Input given to the AI:
Message definitions (events between services)
DTOs (data contracts)
Tasks the AI had to perform:
Identify affected aggregates
Determine service ownership
Apply coordinated changes across services
Maintain consistency in messages and DTOs
In other words, the AI had to behave like a software architect, not just a code generator.
What was the biggest obstacle?
The biggest challenge was not technical, it was contextual.
Problem: unclear service naming
Instead of descriptive names like:
order-service
billing-service
Our services were named:
john
sally
roger
This removed any semantic clues about responsibility.
Result: The AI could not infer which service owned which domain logic.
The missing piece: aggregate ownership mapping
To solve this, we introduced a simple but powerful structure:
Aggregate → Service mapping
Order → john
Shipment → sally
Invoice → roger
This created a clear relationship between domain concepts and system components.
Once ownership was explicit, the architecture became understandable.
How we used AI to generate architectural context
Instead of building this mapping manually, we used AI to analyze the codebase and extract:
Where each aggregate was defined
Which microservice implemented it
The relationship between domain and infrastructure
The result was a machine-readable architecture map.
In practice, we used AI to generate the context that AI itself needed.
Results: Can AI safely apply distributed changes?
With the architecture map in place, the AI was able to:
Trace message flows across services
Identify affected aggregates
Locate the correct microservices
Apply coordinated updates
Maintain consistency between DTOs and messages
While not perfect, the system worked reliably as a proof of concept.
What is the real limitation of AI in microservices?
The main limitation of AI is not code generation, it’s architectural understanding.
Without knowing:
Which components exist
How they relate
Who owns what
AI cannot safely modify a distributed system.
AI performance depends more on context quality than model capability.
When can AI safely modify microservices?
AI works well when:
Aggregate ownership is clearly defined
Message contracts are explicit
Architecture is structured and consistent
AI struggles when:
Naming is ambiguous
Relationships are implicit
Context is incomplete
Simple rule: If the architecture is clear, AI can reason. If not, it guesses.
Final thoughts
This experiment revealed something important:
AI doesn’t fail because it can’t write code. It fails because it can’t see the system.
As teams move toward AI-assisted development, the focus will likely shift from:
Writing better code to Designing better systems for machines to understand
At Kaizen Softworks, we see this as a foundational shift.
Because when AI can understand architecture, it doesn’t just generate code, it helps evolve systems.
There's a myth that in flat organizations, everyone decides on everything.
That's not how it works. At least not at Kaizen.
When people hear "no managers," they often picture one of two extremes: either total chaos where nobody is accountable, or endless meetings where 80 people vote on which coffee to buy. The reality is neither.
Not everyone decides on everything. Not everyone votes. What we do have is a clear set of decision-making methods that we choose based on context.
It depends on who's affected and how deep the impact goes
Before choosing how to decide, we ask ourselves a few questions:
Who is affected? A decision that only impacts one team doesn't need the whole company involved. A decision that affects everyone's daily work does.
How deep is the impact? Changing the office furniture is wide but shallow. Changing the salary model is deep and lasting.
Is it reversible? If we can easily undo it, we can move fast and just inform. If it's hard to reverse, we slow down and include more people.
How urgent is it? And here we're careful to distinguish real urgency from anxiety, the pressure to decide quickly because someone already has "the answer" in mind.
These dimensions help us pick the right method. Not every decision deserves the same process.
Our decision-making toolkit
Over the years, we've landed on a few methods that we use depending on the situation:
1. Role-based decisions
Some decisions belong to a specific role. If someone owns a responsibility, say, office logistics or hiring for a team, they decide within that domain. No committee needed. The key is that roles are transparent: everyone knows who owns what, and the scope of each role's authority is clear.
2. Advice Process
When a decision doesn't clearly belong to one role, or when it crosses boundaries, we use the advice process. Here's how it works:
Someone takes the initiative. They identify the problem and own the process.
They gather input from people who are affected and people with expertise.
They seek advice, real conversations, not rubber-stamping.
They make the decision and communicate it, including what advice they incorporated and what they didn't (and why).
The decision-maker is not a committee. It's one person (or a small group) who takes responsibility. But they don't decide in isolation, they bring in the perspectives that matter.
We sometimes call this "Team Advice" when a working group forms around an issue that doesn't naturally fall into anyone's area, and "Area Advice" when a team opens up a topic that exceeds their own scope.
3. Consent (not consensus)
Consent is not "everyone agrees." Consent means "no one has a strong enough objection to block this." We do use a poll, but not to count votes — we use a 1-to-5 scale to measure the level of agreement and surface objections, not to let the majority rule.
We use it in two flavors:
High-participation consent: For decisions with deep, company-wide impact. This is our most expensive and slowest method, which is exactly why we reserve it for high-impact decisions that affect many people. The Board sets the boundaries, for example, when we moved offices, they defined the monthly budget. Then a working group produced proposals, collected feedback, evolved them, and the whole company expressed their position for the final decision. Silence is not approval; we explicitly ask people to weigh in, even if it's just "I have no objection."
Lightweight consent: For decisions that are broad but not deep. Participation is optional, anyone who's interested can jump in. We share the proposal, open a window for objections, and if nobody opposes, we move forward. This gives us speed without sacrificing transparency. If nobody engages, that's a signal too, maybe the proposal doesn't add enough value, or we're using the wrong channel.
4. Inform, don't fake-consult
Not everything needs participation. When a decision has already been made through a legitimate process, the right move is to inform, not to fake-consult. One of the fastest ways to kill self-management is to ask for feedback and then ignore it. If you're not going to change course based on input, don't ask for it, just be transparent about the decision and the reasons behind it.
What we explicitly avoid
Decision by Voting. In a company context, majority rule creates losers. And losers become detractors, often generating more resistance than an autocratic decision would have. Instead of voting, we prefer to evolve a proposal through feedback until it's "good enough for now," and then introduce a review point to adjust later. If voting happens at all, it's the cherry on top, not the main course.
The "surprise" approach. Working behind closed doors and then unveiling a finished decision is a recipe for frustration. Adults don't need surprises. Adults need to feel like they're part of the process. The complaints that follow a surprise aren't about the decision itself, they're about not being included.
Why we work this way
We didn't adopt these methods because they're trendy. We adopted them because they solve real problems:
Better decisions. When you include affected people, you get information you wouldn't have had otherwise. Ideas emerge that no single person would have come up with alone.
Less resistance. A person who feels heard is far less likely to resist a decision, even one they wouldn't have made themselves.
Faster execution. It sounds counterintuitive, but participative decisions often execute faster because people already understand and support them. The time you "save" by deciding alone, you spend later managing pushback.
Distributed authority. When people can make decisions within their domain without escalating everything to a founder, the organization scales. The bottleneck disappears.
Resilience. If a shared decision fails, the group adjusts together. If a top-down decision fails, the blame falls on one person and the chances of proactive correction drop.
The real principle behind all of this
Transparency is the foundation. Every method we use, from role-based decisions to high-participation consent, works because information flows openly. People know what's being decided, who's deciding it, and how they can participate.
Horizontal doesn't mean structureless. It means fewer hierarchical levels, clearer roles, and intentional decision-making processes that match the weight of each decision.
Not everyone decides on everything. But everyone knows how things get decided.